What results have you seen

from your LinkedIn profile

By Kim Proctorwww.CustomersThatClick.com

?

It’s time to retool & refresh your profile

Not seeing results?

Take advantage of the benefits of

connecting with 100 million

LinkedIn U.S. users

© 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers

What can you expect?

• Make new connections• Find new clients • Find new job opportunities• Find speaking engagements• Increase visibility • And more…

© 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers

1: Start with Research

• Think about what messages appeal to your industry. Make note of keywords, phrases; write down ideas for your own profile.• Check out a variety of profiles from

your network - see the ways you can present yourself.

© 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers

2. Your Profile Needs

• Strong descriptions with keywords. • To be easy to read and

scan (not overly lengthy per se)• A good visual balance

(image, links, recommendations, etc.)

© 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers

3. Your Profile Elements

• A good headshot• A well-crafted headline• A summary of your experience and expertise• List out each of your jobs with brief

description/ accomplishments• Under each important job, add a related or

interesting link• Example: www.linkedin.com/in/kimproctor

© 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers

3. Your Profile Elements

• Ask for job recommendations (if you could have at least one for each job that would be a great start)• Add a header background image (this

is a newer option)

© 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers

4. How to Maintain

• Post an update at least once a week; “like” or comment on other’s updates 1-2 times a week

• Change out the links under job (or top description section) on a regular basis

• Update descriptions with new accomplishments a few times a year

© 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers

Next Steps

• Take your time with step 1. During your research take good notes. • Get prepared to update your profile, write

up your description, each job description and gather the links to use. • Then go to www.LinkedIn.com, click

“profile” and “edit profile” and you are on your way!

© 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers

Next Steps

• Ask your contacts for feedback on your profile and make edits as needed. (This is a good opportunity to reconnect with those in your network.)• Don’t forget to keep posting each week

and overhaul your profile a few times a year – schedule it on your calendar now so you won’t forget.

© 2015 CustomersThatClick www.CustomersThatClick.com @RetainCustomers

Send me a message via any of these options…Thanks, Kim Proctorwww.LinkedIn.com/in/KimProctorwww.Twitter.com/RetainCustomers www.CustomersThatClick.com/Contact

Questions