Question 5

How did you attract/address your audience?

My target audience

• The majority of my target audience are female and they are aged 14-24 roughly and they all mostly live a lifestyle of a student or one that is in education. They would love a music magazine that is girly/professional looking and that provided them with all the information about the pop artists/exclusive information and fashion that’s connected with the stars.

• Because my target audience is mainly female and I want to get as many readers/buyers as possible I would have to directly attract them to my magazine, I have done this by altering everything in my magazine such as models makeup or the colour of the magazine and feature things in the magazine that they would find interesting such as the clothes the models wear will be from a high street store so that they can go out and buy the same thing. My magazine must get across certain messages and also I would have to express a certain lifestyle which my audience could relate to them. I would also have to tend to all their needs concerning a music magazine, such as featuring exclusive information and the latest music releases.

The language and tone• The age of my target audience starts at 14 and then goes up to 24,

so I would have to use a language that is appealing to both ages but appropriate for the younger readers to read, I would do this by not swearing in the magazine and then use a lot of humor. I would also set out as much text as possible in a friendly conversational language.

• To attract the readers to my articles I felt like it would be a very good idea to add alliteration and phrases that had a ring to them, by doing this I believe that it makes my magazine more appealing to read. I have used cap locks on my titles so that the words stand out more, also by using certain colours and sizing I have make my writing stand out more to attract the readers.

• In the writing on my text I have added a personal touch so that readers feel at ease when reading as if they have been a regular reader of the magazine, rather than if I wrote in a essay from which may seem boring for the younger audience. Even though the tone is friendly/appropriate for 14 year olds to read, it isn't childish which would be unappealing for some of my older target audiences, I have done this by adding puns/jokes in which will be found funny by all ages.

• I believe that by using this method I have created a perfect balance between getting the information across in a friendly fashion without sounding unprofessional or boring that all ages of my target audience will find pleasing.

Magazine colour• The colour of the magazine is very important as it is one of the

first things a reader will notice when they pick up a magazine, as most of my audience is female and are students I found it necessary to use a bold colour like black for the text and put the black text on top of a colour like pink background which will make the text stand out more but still have a girly feel to it because of the pink background. For the title of the articles I have used a hot pink colour because it is a highlighting colour which will grab the attention of the readers and make them want to read what the article is about. I have used black/white a lot on the magazine because I believe that in contrast to the pink/yellow it will give my magazine professional/sophisticated look to it. I have only used these colours on the text because any other colour would have drew the attention away from the information which I wanted to be read first (main selling points) for example if I used the colour green for the descriptions, it would have took the focus of attention away from the titles, it would also not fit the theme of a girly pop magazine.

• The colour scheme that I have used I have stuck to and I have no exceptions, I think that the colour scheme I use which is; pink, black, white and yellow gives my magazine a feminine, professional appearance which my target audience would find very appealing resulting in them wanting to purchase the magazine.

Types of pop• To widen my audience I included a range of different pop types, such as

‘pop punk’ and ‘bubble pop’. Bubble gum pop is for the younger target audiences and pop punk is where punk artists or pop artists adventure into singing songs from different genres but adding their style of music onto the song. I also included a article which includes to types of genres, pop and mod (mod is 60’s music like The Beatles). By doing this I will attract more readers because the music featured inside fits their specific style.

Imagery In my magazine I have used a vary of different shot types so that my readers feel a different vibe from every picture so that my magazine doesn't’t appear to be the same thing every time making it interesting rather than boring.

This shot is a close up shop type with the mode of address direct and I have done this because I wanted the audience to see the punk makeup that the model has on to get across the theme of the article and I have used a direct mode of address to make the audience feel more connected to the artist.

The shot type that I have used in this image is a medium shot type, and she is positioned looking over her shoulder to give her a elegant look to her, also I have make the mode of address direct because I feel like it gives the audience a connection with the artist.

The shot type that I have used for this image is a medium close up shot type, I have done this is that the audience can see the loving expression to the couple in the picture, also because I feel that they will feel close to them because they are seeing them close up, I have used a indirect mode of address to show that the couple are in a world of their own because they are so in love.

For this image I have used the shot type medium long shot, I have used this so the readers can see her clothes in full and some of her legs. I have also used a direct mode of address because it gives the image more of a personal feel with the readers/audience.

For this image I have used the shot type, medium shot, I have used this shot type because it allows the readers to see in full what the girl is wearing but also lets them see her facial expressions/features/makeup in full detail. I have used a direct mode of address because it will draw the readers/audience in.

I have used the shot type close up and the mode address used in indirect with the model facing to the right, I have done this because I wanted the audience to see that she is looking through her past with all the other images in the background set out in a flowing collage. I want to give off the vibe that the artist is looking over her past, adding mystery and also that she is reflecting on her past.

Pop genre conventionsList of genre conventions;• Props• Hair/makeup/costume• Body language/facial expression• Background images • Brand identity• colourThe list that I have created shows the audience what genre of music the magazine is connected with without saying in words that it is pop, the audience would realize that this is a pop music magazine without even knowing, just by judging the appearance.An example of how my music magazine portrays the pop music vibe is; the colours used(feminine colours) and costumes used (female models are dressed in latest fashion). Another thing which the readers would pick up on is the stance that my models are positioned in, on the front cover I have put her in a friendly but strong pose because this is classic these days in female pop artists for example Beyoncé and Cheryl Cole, the pose links in with traits that pop artists commonly use. Brand identity is something that is very common in music magazine, some of these magazine names that use this are, Billboard and NME for my brand identity I created my own masthead using photoshop and replaces the ‘o’s form LOVEPOP! And replaced them with hearts giving it a feminine look to it. No props were used in my images because the connection between the artist and the audience was very important and I believed that props would have ruined that as they are a distraction. The costumes/makeup and hair of my models were made to fit the pop theme but keep in connection with the latest fashion so that the audience would be appealed by this and want a further look at what they are wearing and they will also want a further look at the makeup and hair so they can analyze how they could do the same look on themselves. The font that I have used is bold but still professional looking and the colours used for the text and background were feminine yet still have a sophisticated feel to them.

They have a similar vibe coming from them as they both come across like strong, independent artists.

Unique selling point• I have added eye catching words such as exclusive and phrases like

‘once in a life time chance’ which makes the audience want to read on. I have also used a very dramatic blown up, side on shot of the artists face for the double page spread with a vary of images of her past in the background, this is a USP because it isn't a common thing to see in a magazine. Because I have competitions in my magazine this will attract all ages of the audience as they may not be able to afford the prizes on offer because of their student lifestyle.

Media• Because a lot of young people are on the web these days, I

made sure to add the website of the magazine on the front cover next to the essential information so that the audience would see it when looking for price and the other information, I feel that by doing this the audience will see that we are up to date with all the technology's and that we are a cool, modern magazine. I decided to create the website because when I handed out the surveys a lot of people said that they hear about music from online so if people see that we have a website they will find the magazine not only professional but reliable. Because the world revolves around social media these days I also put our ‘facebook’ name next to the essential information, by adding social media it will expand the magazines reach and it can also attract more readers from other country's other than in the UK. Hopefully by adding these it will give the impression that this magazine is a well thought out production that has taken a lot of time to create rather than just being quickly created and missing out some exclusive information, it also ensures that the magazine doesn’t get overlooked by the world of technology because it has some online information included.