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My presentation to The World's newsroom about how journalists can take advantage of Twitter's new Analytics dashboard. The dashboard gives journalists details on tweet performance, impressions information over time, follower growth tracking, and a demographics breakdown of followers. My challenge to the newsroom was to send me one insight from their exploration of the dashboard.
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Exploring the Twitter Analytics Dashboard
http://analytics.twitter.com
1) Impressions data
What can the dashboard tell me?
2) Details on your tweets’ performance.
What can the dashboard tell me?
What can the dashboard tell me?
Impressions: Number of time
users saw the Tweet
Engagements: Total number of times a user has interacted
with a tweet. Includes all clicks anywhere in the tweet,
RTs, replies, follows, favorites.
Engagement rate:
Engagements / Impressions
What can the dashboard tell me?
3) Find trends in tweet performance
What can the dashboard tell me?
Shows last 28 days with daily frequency
What can the dashboard tell me?
4) Track your follower growth
What can the dashboard tell me?
4) In-depth info about your followers:
What can the dashboard tell me?
Five most unique interests your followers share
Your followers’ top interests
Top countries, states, cities your followers
live in
Gender breakdown
Top Twitter accounts your followers follow
Some insights you may have…
Sweet! I got a huge bump in followers on August 14.
People tend to engage more with
tweets that use the first person.
People that follow me are mostly
interested in salt-free rice cakes.
Weird.
My insights:
People follow me for global news first, tech and
social journalism news second.
Another insight:
August 20 was a huge day for me,
mostly because of two well-timed
tweets that added value to the
current conversation.