FACEBOOK FOR SMALL BUSINESSES

WHY YOU NEED FACEBOOK

How to connect with existing and potential clients

How to provide clients with current business information and products

How to give clients business information

Who to connect with

Likes

HOW TO CONNECT WITH EXISTING AND POTENTIAL CLIENTS

Who is your target market?

Who are your ideal customers?

Who should you invite to like the page?

HOW TO PROVIDE CLIENTS WITH CURRENT BUSINESS INFORMATION AND PRODUCTSWhat do your customers find interesting?

• What are they most likely to click on?

• What do you want them to know about your business?

The Big 3

• Be authentic• Be responsive• Be consistent

HOW TO GIVE CLIENTS BUSINESS INFORMATION

BE CLEAR

• What do you want them to know• What products you sell, what services you offer

• What do they need to know• Location, hours, contact information, website

WHO TO CONNECT WITH

Who is your target market?

Who can you connect with now

Who would you like to connect with?

LIKES

What is a ‘Like’

Why do we like things

HOW FACEBOOK WORKS

Suggested information to post

How to update your page

Insights and How to use them

SUGGESTED INFORMATION TO POSTWhat are you trying to promote?

• What are your clients interested in

• Who are they

Offers/ Specials/ Promotions/ Giveaways

SUGGESTED INFORMATION TO POST

Top 10 Tips

• Engaging copy, images, videos• Create a two way conversation • Share discounts• Provide access to exclusive information• Be timely• Conversational calendar • Schedule post• Target posts• Use link posts to drive people to your website• Review post performance

HOW TO UPDATE YOUR PAGEContent has been found, or created, now what?

• How does it look?• What are you posting• When are you posting it• Who are you posting it for

SCHEDULE YOUR POSTS

• On Facebook, or Hootsuite*

INSIGHTS AND HOW TO USE THEM

Post engagement metric

Engaged users

Click through rates

INSIGHTS AND HOW TO USE THEM

WHAT TO POST

Pictures vs Text posts

How to engage clients

Keeping it professional vs adding your personal touch

PICTURES VS TEXT POSTS

PICTURES VS TEXT POSTS

HOW TO ENGAGE CLIENTS

Ask for engagement • Questions• Fill in the blanks• Photos that ask questions

KEEPING IT PROFESSIONAL VS ADDING YOUR PERSONAL TOUCH

Have a strategy

• What is your goal?• What tone/identity are you trying to spread for your business• What content gets the best reaction?

KEEPING IT PROFESSIONAL VS ADDING YOUR PERSONAL TOUCH

BE HUMAN!

Example • “XYZ Coffee is $2”• “Today, I’m drinking XYZ coffee. Its delicious and only $2! –

Kate”

WHAT HAPPENS WHEN FACEBOOK IS UTILIZED CORRECTLYEngaged Users

“Ripple effect” of engagement

Keep the momentum going

RIPPLE EFFECTMore Reach, or

new client

Friends check out page, or have now heard of business

Your friends see post you like

Like Post