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Facebook Instant
Articles: a new way
for generating mass
traffic
Thousands of Instant Articles are being created on
Facebook every day from publishing partners
including Big names like The Huffington Post,
Mashable, MTV, Business Insider and many more.
BusinessGlory.com
But what’s Facebook Instant Articles?
and why publishers are so in love with
this new platform?
Earlier this year, Facebook rolled out ‘Instant Articles’. Facebook
Instant Articles built on concepts taken from Facebook Paper. It
pushes full articles directly to Facebook, meaning that users get to
see articles without leaving the Facebook app
BusinessGlory.com
Facebook Instant Articles allows mobile
pages to load a whopping 10X faster
Facebook Instant loads a whopping 10X faster than normal mobile
pages, creating a near “instant” experience. Facebook Instant
articles are automatically published based on a media company’s
existing CMS and it offers a workflow that more or less instantly
converts content into Instant Articles format.
BusinessGlory.com
Publishers have two revenue options
from ads
Publishers can either ran their native ads with 100% of the revenue,
or offering 30% revenue to Facebook in exchange for letting
Facebook handle placement.
BusinessGlory.com
Publishers have a complete control of
their Instant Articles
Articles can be run on the publisher’s site at the same time without
any issues. Publishers also will have the option to highlight and link
to a specific content hosted on their own sites from the “related
articles” section including branded or sponsored posts.
BusinessGlory.com
Publishers can generate more traffic by
bringing more people
Publishers can generate more traffic by bringing more people into
the Instant Articles or by sharing what generated from them. It can
be a great way to grow the total size of your audience.
BusinessGlory.com
In essence, publishers can use Facebook Instant
Articles as an alternative platform to deliver a
superior experience for their readers coming from
Facebook—all without sacrificing ads revenue.
BusinessGlory.com
For more articles & tips visit:
www.businessglory.com
BusinessGlory.com
