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Facebook or Twitter for your business? They’re the two largest social media entities that dominate their industry with over a billion users between them (mostly from Facebook). For a small business, or really any company, it’s a no brainer to turn online and grab a piece of the user pie. But if you do operate within a small business, that may mean small resources, and oftentimes a small staff, or even a party of one. With everything going on, it’s hard to find time to pay attention to one social network, let alone two (or more!). So let’s break it down and look at the key features and benefits of the two social media beasts and find the one that’s best for you to tackle as you begin your social media journey.
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Facebook vs. Twitter
Find the best match to start your social media journey
The Users
36m
# of users # of unique users
1.23bn 167m232m
Facebook has the most users than any other social network...
but Twitter has the fastest growing user base, especially with ages 45+, growing 79% since 2012.
Twitter = A visual snapshot
You’re given 160 characters for a bio. Be sure to include:
- What you offer- How you’re unique- A link to your website
Facebook Page = A custom social website for your business
Include: - Your business’s description- Mission Statement- Services Offered
Quick Tip: With the Facebook tab feature, customize your profile to your needs. You can add a link to your newsletter, gather emails, share your other social pages, schedule a meeting, and show your location on a map, among many other possibilities.
# of ‘Likes’ a day # of ‘Tweets’ a day4.5bn 58m
The big difference: Facebook is known for being more B2C and Twitter B2B.The Landscape
The Content
Quick Tip: Finding leads and new customers on Twitter is now easier than ever before. With @mentions and #hashtags, do a Real-time Search in MarketMeSuite and find
anyone in your area looking for what you have to offer.
Key Features
Which one
for your business
3rd Party AppsAdd address, social profiles, newsletter, and squeezepages.
ListsFollow people and pages of interest and
organize them in a list.
Tailored TrendsA list of things that Twitter thinks you might like so you
can stay current on news.
Follow SuggestionsTwitter will always tell you
people of interest and those you should follow.
Twitter AlertsUsed primarily fornational news and
disasters.
Small Business Resources
Twitter has great forums, workbooks, and resources
for small businesses wanting to get started
online.
EventsGot an event?
Set it up on your profile and share it on your wall.
Pages to WatchTrack your
competitor’s Pages and see what
they’ve been up to.
Interest ListsCombine pages,
interests, and people into lists to track.
AnalyticsEach Business Page has an analytics bar
so you can easily track your activity.
The big difference: Facebook allows for close interaction
with followers through private messaging and reviews,
whereas Twitter is best for finding new followers and leads.
The big difference: Facebook is better for putting out information, Twitter for taking in and sharing.
The big difference: Both Facebook and Twitter have unique features. It’s up to you to decide which ones your business can utilize the most.
- No character limit.
- Write as much content as you want in one post.
- Great for big announcements.
- Be mindful of how much your followers will read.
- Good for writing day-to-day posts (what’s been happening with your business).
- Target posts to specific groups of fans.
- You have 140 characters to get your message across.
- Great for quick messages and updates or posting during an event.
- Twitter is geared towards breaking news and current events.
- Easily track trends and popular #hashtags.
- Connect with other users through @mentions and create a conversation.
