Figaro: Finding Your Audience on Social Media

@lauracrimmons #FigDigSocial

Finding Your Audience on Social Media


Why Social Media?

@lauracrimmons #FigDigSocialSource: Adobe Digital Distress 2013

http://www.adobe.com/content/dam/Adobe/en/solutions/digital-marketing/pdfs/adobe-digital-distress-survey.pdf


Source

http://mashable.com/2014/04/23/social-media-marketing-facts/


On average, 33% of people say that the number of social shares on a product is likely to influence

their purchase decision


Facebook is the third most popular internet property

Source

http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr14/UK_4.pdf


Source

…and comes second for amount of time spent

http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr14/UK_4.pdf


Source

https://blog.twitter.com/2014/study-exposure-to-brand-tweets-drives-consumers-to-take-action-both-on-and-off-twitter


How do you find your audience?



http://www.facebook.com/ads/manage/powereditor

http://www.facebook.com/ads/manage/powereditor





Then What?


Convert them to fans on Facebook


Exclude them from new customer offers


Create a Lookalike Audience






How do you find out what they’ll engage

with?


“We have two ears and one mouth so that we can listen twice as much as we speak”























Summary• Use customer lists or data capture to find your audience (and similar people) on

Facebook & Twitter

• Use social listening tools to find out what content they’re likely to engage with

• Combine data from all available tools to get the best picture

• Spend twice as much time listening & analysing as you do ‘talking’

• Test, test and test again!


Thanks!

Laura Crimmons

Social & PR Manager

@lauracrimmons

[email protected]