filmies.co.uk

the social network for film fans

WHAT WE ARE ASKING FOR FROM YOU

filmies needs…

a £150kinvestment

In exchange for… 15% equity

…by the…

To fund

12months’

work

…to achieve filmiesYear One targets…

1.2m recommendations£250k revenue

100k usersBuild

Promote

2co-founders

THE PROBLEM

For many film fans, selecting a film to watch is often a challenging and emotive process, particularly when watching with others

The decision is very often made at the time of watching

Many film fans place emphasis on recommendations from external source. Approximately 75% of viewed content on Netflix results directly from a Netflix recommendation

However, recommendation algorithms are subject to bias

There are many online sources of film recommendations, however few have a human element. This human element is missing from algorithms; strange for selection of an entertainment in selection of what is an emotional decision and one of taste

No other social film site supports decision-making process at crucial point of watching a film. Most focus on user building time-consuming long watch-lists to work through. This is an unrealistic view of how many people select films to watch

FILMIES IS THE SOLUTION

Filmies is the social network for film fans, that will change the way people make and receive film recommendations.

Filmies helps users to: Make better and faster film-watching decisions Get film recommendations from friends and real people they trust Never forget the films friends talk about Select films to watch in their chosen format from a range of providers

Filmies users can create networks of film fans with similar tastes and receive their film recommendations. Filmies recommendations are personalised and credible

Filmies launched in Beta in December 2013; full launch is planned for October 2014. External financial investment will support the marketing push and ongoing operational costs, as well as allowing full time support from the two co-founders

Currently web site built in responsive design. Planned development of iOS and Android applications in Q4 2014.

WHY DOES FILMIES SOLVE THE PROBLEM?

Filmies is a social network to help users make better and faster film selections

Focus on a positive affirmation of a film, not lengthy review

Social

Supports film decision at point of viewing as well as

building watch-lists. Filmies supports

users along the entire film-watching

journey

Supporting film

selection

Simple and decisive

Trusted recommendations Easy to use

Users get film recommendations from real people. People they trust

whose opinion they value. Not algorithms.

Slick look and feel and social network integration guides user through the

site

It provides a central hub for film fans to connect and talk to friends about films

they like

THE FILM WATCHING JOURNEY

Film fan

Identify need to watch a film

1

Sourcing opinion

2

Select film to watch

3

Select method of viewing

4

Provide film content

5

Comment / recommend

7

View film

6

Often occur simultaneously

Potential future opportunity for filmies to provide content in-vision (partnership model), keeping user within filmiesthroughout the entire film-watching journey

WHY NOW?

Global online film market expected to be worth $20bn by 2018 £20bn

2,000,000 49%

Faster wifi and 4G connectivity coupled with device enabling film watching at home and on the move

>2m Netflix members in the UK

>2m lovefilm (now Amazon Prime Instant Video) members in the UK

49% of digital film watchers pay to watch content (Ofcom/Kantar Media 2013).

(2012: 44%)

25% 376m25% of all UK internet users (12yrs +) have streamed or downloaded film content (Ofcom / Kantar Media 2013)

376m films downloaded or streamed in UK in 2013 (vs 280m watched in physical format)

FILMIES USERS CAN RECOMMEND MORE FILMS

Filmies users can recommend a much broader range of titles than any single film content provider. This includes titles that are pre-release, in-cinema, pre-DVD release and DVD.

c. 2,100

c. 4-5,000

C 15,000

c. 35,000

Strong range of TV box sets

Slow to pick up new releases, stronger back catalogue

US-market focused

Subscription model

Emphasis on new releases; titles added as released on DVD

Fast growing catalogue (primarily backfiling with older titles)

Pay per view model

Formerly Lovefilm instant

Significantly smaller range on instant compared to Amazon Video (download service) has over 50,000 titles)

Broader range of new releases than Netflix

Includes films and TV shows

c. 4-5,000

Over 45,000 titles available in US

Pay per view model

THE SITE HAS A SIMPLE USER JOURNEY / EXPERIENCE

2. Create profile

3. Recommend films

1. Log on

Additional functionality not displayed includes; Request a recommendation now, view ‘Trending’ tables, Create ‘Top 10s’

FILMIES HAS AMBITIOUS PLANS

RAPIDLY GROW USER BASE

LAUNCHiOS & ANDROID APPLICATIONS

GATHER USER FEEDBACK

LIVE TESTING

SITE LAUNCHED

TECH CO-FOUNDER

S CIALNETWORKINTEGRATION

BUILDFOCUS ON SOCIAL AND ONBOARDING

SITE ENHANCEMENT

INCUBATOR

UK GROWTH

INTERNATIONAL EXPANSION

CINEMA TICKETS

INTEGRATION

SMART TV APPLICATIONSFILMIES

COMMUNITIES CONTENTPROVIDER

PAST CURRENT FUTURE POTENTIAL?

DESIGN&BUILDPHASE 1

FILMIES HAS CLEAR COMPETITIVE ADVANTAGE

Simplicity of concept by focussing on a positive

affirmation of a film, not a lengthy reviews

Recommendations

Supports film selection at point of viewing as well as building longer term

watch-lists

New film discovery

Simplified user journey via facebook & twitter

integration, and existing Netflix and Amazon

accounts

Social integration

FILMIES HAS A REVENUE MODEL IN PLACE

Filmies has an established affiliate revenue model

Filmies success depends upon high volumes of users. The initial focus is growing the user base rather than revenue maximisation

Numerous future revenue options are currently being explored (premium subscription, targeted advertising, cinema ticket sales)

Filmies is looking for investors who are willing to support for the medium to long term

Film recommendations

Filmiesrevenue

Filmiesusers

4-10% referral fee per sale

Users referred to third party sites to watch films

Making…Resulting in…

earning… generating…

How filmies generates revenue

FUTURE DISRUPTION

The current film distribution model is ripe for disruption

The industry has digitised; content providers like Netflix have shifted movie delivery to the online channel, but traditional distribution model remains unchanged

Future changes to online distribution and the disintermediation of the film industry will be significant

Filmies is positioning itself to be a content provider, linking directly with independent film-makers and providing an opportunity for them to showcase their films to an active and captive audience

Once filmies has c. 100,000 active users, it may then be possible to offer to film-makers the opportunity to take their films to market through filmies

THE FILMIES TEAM

Neil McClure

Neil is the founder and CEO of filmiesand is responsible for strategic direction, business development, marketing and management

Neil has 6 years experience in management consulting with PwC

Alan Reitsch

Alan is the CTO of filmies and is responsible for all front and back end development.

Alan has 15+ years technical experience in CTO and Software development roles, working for some of the top agencies in California and the UK

CONTACT

Thanks for considering investing in Filmies. Please get in touch if you would like further information

Contact

Neil.mcclure@filmies.co.uk

Mobile: 07843671417

Twitter: @filmiesUK

Facebook.com/filmiesUK

www.filmies.co.uk

FILMED ENTERTAINMENT MARKET IN UK

FILMED ENTERTAINMENT MARKET IN UK

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000

2013 2014 2015 2016 2017 2018

£ M

illi

on

sUK FILMED ENTERTAINMENT

Global entertainment and media outlook 2014 – 2018

2013 – 2018 CAGR

(3.6)%

2.8%

34.1%

22.8%

Physical Home Video –Sell Through

Box Office

Electronic Home Video – TVOD

Electronic Home Video – SVOD

4.6%

1.9%

(5.9)%

Electronic Home Video – TV Subs

Cinema Advertising

Physical Home Rental

£0

£200

£400

£600

£800

£1,000

£1,200

2013 2014 2015 2016 2017 2018

£ M

illi

on

s

OTT/STREAMING REVENUE WILL DRIVE THE VAST MAJORITY OF GROWTH IN ELECTRONIC HOME VIDEO

UK total electronic home video spending

Source: PwC Global entertainment and media outlook 2014 – 2018

2013 – 2018 CAGR

29.1%

34.1%

22.8%

4.6%

Total electronic home video

OTT – SVOD

TV subscription providers

OTT – TVOD