Creator Guidebook

Index

3 About us

4 Campaign Overview

6 Pre-Campaign

9 Campaign Creation

15 Campaign Launch

19 Post-Campaign

21 Templates

We’ve created this checklist packet to giveyou a step by step guide on how to run a

successful Fund Dreamer Campaign.

3

About Us

MISSIONOur mission is to provide a crowdfunding platform for women and diversity groups. Fund Dreamer helps projects and startups raise funds and attain technology incubation services.

WHAT IS CROWDFUNDING?Crowdfunding is gathering small amounts of funds from many people for one goal. Fund Dreamer provides an online platform for you to crowdfund with ease.

WHY GO WITH FUND DREAMER?• We charge only 1% (much lower than other crowdfunding platforms). • We are flexible. You can create a campaign anywhere from 1-90 days long, cash out at any time, and keep what you’ve raised.• You can get campaign help from Mentors. Get a little help from our friends + network.

We’re the world’s first crowdfunding platform that:1. Offers donation based, reward based, and equity based campaigns2. Accepts 139 currencies3. Accepts Bitcoin4. Accepts funds from any country (in US dollars)

Let’s start your project!

4

Campaign Overview

WHAT TO EXPECT

Your experience with Fund Dreamer is divided into 3 simple parts:

1. Pre-CampaignEssentially, everything that you do outside of Fund Dreamer before creating your campaign. This means creating social media accounts (facebook, twitter, etc.) if you haven’t already, and creating a list of friends and peers to reach out to for support once your campaign is launched.

2. Campaign CreationThis is the fun part- you’ll use our intuitive creation tool to add your Campaign name, pitch, location, duration, category, goal and more.

3. Campaign LaunchOnce you’ve created your campaign, it’s time to promote and watch your project grow! During this time you’ll send out emails to your contact list, share your campaign on social sites, test your campaign checkout page and more.

Don’t worry, we’ll be getting into much more detail on these sections.

Keep reading!

IndexPre-Campaign

6

Pre-Campaign

THINGS TO THINK ABOUT

How are you getting the word out?

Who is going to help you?

Who is likely to donate, and how can they be approached?

What actions are you going to take online and offline to help find contributors?

If you are marketing a product or startup, you should draft a press release and create a media plan.

CONTACT LIST CREATION

Generate a contact list. This is everyone that you’re going to reach out to via email and social networks once you launch your campaign. They will be some of your key resources when getting the word out about your campaign.

Most social friends Close friends / family

Influencers / tastemakers in your campaign’s industry

Bloggers in your campaign’s industry

Magazines / publications in your campaign’s industry

Organizations / groups in your campaign’s industry

7

Pre-Campaign

GET SOCIAL MEDIA READY!

To create a successful campaign you need to create a strong social media campaign. Your backers will come from various circles: your friends, family and social networks. If your message is powerful, you may even attract strangers from around the world.

Email is your number one tool and usually gets you the most funding. Facebook is your second most valuable network. Twitter is your third most valuable network, followed by Instagram, Google+, Pinterest, etc.

Keep in mind, you may not need to utilize ALL of the social networks- some of them should only be used for very intensive campaigns. The main sites you will utilize are facebook, twitter and instagram.

Decide if your campaign needs to have it’s own dedicated social media pages. If not, you can use your personal accounts.

Make sure you have accounts on most of these social media networks:

Facebook Instagram Twitter Google+

Pinterest Youtube Linkedin Google Drive

*If you’re a social media power user, you may want to check out Hootsuite- it allows you to schedule your social media posts so that they can be posted at any time, even while you’re asleep!

IndexCampaign Creation

9

Campaign Creation - Layout & Team

BUILD YOUR TEAM

KEY PLAYERS Gather a team of key players that will be involved with your campaign. This is your campaign team, and they are sharing the main workload with you for promoting the campaign and seeking funds. *If your team has 4 or more people, on average you will get 70% more funding. Gather photos of your team members to use in the ‘team’ section of your pitch.

PARTNERSHIPS Creating partnerships for your campaign with nonprofits, charities, companies and organizations will help your project’s reputation, and encourage people to donate. You want to secure the use of their logo, and ask them to help you share on their social media accounts. Everyone loves to donate to a good cause.

CAMPAIGN SUMMARY

On the homepage of Fund Dreamer, and any time you or someone else shares your campaign on social media, this is what will be seen. 140 chars max. *This is a special section on the Fund Dreamer campaign creation section.

NAME YOUR CAMPAIGN

Make it simple. Try to think of a catchy way to attract people to your project. *1 to 5 words.

10

Campaign Creation - About Your Campaign

CAMPAIGN LAYOUT

• Your Pitch • Budget

• Information about your campaign • Rewards

• Information about you / your team • Closing call to action statement.

• Photos/Logo/Video

PITCH

Present the project as if you’re talking to your best friend. Write it in a casual voice. Let your passion come through in your writing. Place yourself in the shoes of your donors.

What would you want to know if you were to invest in someone’s project? What would make you donate? Make it short, simple, and heartfelt. The best pitches are 5-7 sentences. Then tell us about who is involved with the project, the specifics about the project, how the funds will be allocated. Ask someone else to proofread your pitch.

PHOTOGRAPHS

Populate your campaign page with relevant photographs showcasing your project, product or cause. The photos should be distributed appropriately throughout your campaign. The best picture size is 1024 x 443 at 72 dpi.

LOGO

Be sure to insert any logos from your own company or partners within your campaign.

11

Campaign Creation - About Your Campaign

VIDEO

When creating your pitch video for your campaign, make sure to be genuine, have fun, and tell a story worth listening to. Explain why you need the funding and what you will do with it. Be sure to end your pitch video with a call to action asking for donations! If you want to upload your own video, please post it on Vimeo or YouTube and use the link to upload it to Fund Dreamer.

Campaigns featuring videos tend to earn 114% more revenue. The average pitch video length is 90 seconds. If yours is longer that’s ok, but you want to keep your pitch video under 3 minutes.

Here’s an example campaign video: funddreamer.org/campaigns/play-date

TEAM/PARTNERS

This is where you’ll insert the photos of your team members and define their roles in your campaign. Include a small bio for each member and include and social media or other relevant links for those people.

BUDGET

Define how you will utilize the funds from your campaign. You can either give potential donors a ballpark estimate, or be very specific. If you’re raising money for a charity or fundraiser, you want to break down what each donation increment/amount will benefit.

12

Campaign Creation - About Your Campaign

CALL TO ACTION

This is your last chance to encourage potential donors to fund your campaign. Think of all the times you’ve donated. What encouraged you?

CAMPAIGN CATEGORY

Choose the category that best fits your project, product or cause.

SETTING YOUR GOAL

You want to make sure you are reaching for an obtainable goal. Remember that people want to be a part of successful campaigns, that means being able to reach your goal. Usually people don’t stop funding after a campaign has reached it’s goal. You keep your contributions whether or not you hit your goal.

Set a realistic goal amount: $

*1/3 of your money will come from your personal network (friends and family), unless your campaign goes viral.

DURATION OF YOUR CAMPAIGN

Your campaign can be anywhere from 1-90 days. The most successful campaigns are 31-45 days long. You can get your funds at anytime, just add in a few days for us to process your request.

It’s best to launch on a Monday. The first 10 days of your campaign should utilize your strongest marketing efforts, until your last push near the end of the campaign.

13

Campaign Creation - Rewards

REWARDS CHECKLIST

Get creative with your rewards! The best rewards give your donors a piece of your project. Make sure your rewards make the person feel like they’re part of the campaign.

Use buzz words. Target your specific market with these words (“Exclusive”, “One time only”, “Early-Bird” “Limited Edition”). Get creative with the names. Make them relate back to your project.

Be logical- offer a reward only about 35% above what the price of the item might be. For example a shirt shouldn’t be $75.

Reward Pricing Strategy- offer a $25, $50, $100, $500 and $1,000 reward. The most claimed reward is $25, and the average campaign contribution is around $70. Successful campaigns have 3-8 rewards, but sometimes it’s good to wait to create a couple rewards until you have an idea of how people are responding to your campaign launch.

The amount you raise should always cover your project, the 1% fee, and the shipping charges for the promised reward. With shipping costs, make sure you factor in both local and international rates.

REWARDS COST BREAKDOWN

Rewards: Cost per item: — National shipping cost per item:

International shipping cost per item: = Total:

IndexCampaign Launch

15

Campaign Launch

PHASE 1 - GET THE BALL ROLLING

When you launch your campaign, you should be the first to donate to get the ball rolling. Fund Dreamer accepts Wepay, Paypal, Credit Cards, and now even Bitcoin.

Reach out to a few of your close friends and family, and ask them to jumpstart your campaign with a few donations. This will build momentum, and encourage others to do the same. Don’t forget to ask them to share your campaign link with their friends on social media.

PHASE 2 - LIFT OFF

Most projects get funded through your own network. Some of the donations can also come from your friends’ networks as well. Make sure to tell a lot of people through social media about your project and ask them to tell their friends. You will have to tell them more than once, and in a few different ways. Don’t forget to add your Fund Dreamer campaign link to every social media post/email you send.

Email your contact list with the first pitch about your project

Post on all of your social media networks with the first pitch about your project

Hashtag you heart out but don’t use more than 5 in one post. Make sure to hashtag #funddreamer, and on most social media networks we’re @funddreamer. Tag us!

Make sure you and your team reach out on Twitter to influencers and ask for retweets, it’s free. Ask for retweets in other posts too. Use both your campaign account and your personal ones.

Post pictures on all of your social networks. Simple idea but often neglected. Remember that you can include more info in a graphic.

16

Campaign Launch - Promotion

PHASE 2 - LIFT OFF cont.Pinterest is a tricky one. Used mostly by women and best utilized as a mood board. Keeping that in mind create content for it accordingly with that message in mind.

Set up a Tumbr blog if you like and spread the word on your campaign.

Talk to people in person, have a kickoff/pledge party to get everyone pumped. It can even be at your house. Get people excited about your campaign!

Once you receive a donation, acknowledge it immediately and send a personal thank you email, as well as tweeting and facebooking them- who knows, you may get a retweet! Let them know how much you appreciate their efforts.

PHASE 3 - INCREASING YOUR FUNDINGProviding updates serves as a great reminder of your progress. It’s also a great way to remind potential donors who haven’t made a contribution yet that the campaign is still going on.

Just make sure you are always changing up your social media messages. Seeing the same message asking people to contribute can get tiresome. Make sure you set up a variety of messages to keep your donors excited about your project. Anything that creates genuine excitement about your campaign. Post daily on all of your social media pages. Create content for each day in Hootsuite. Change up the message every day. Everything is an opportunity to create content. Photograph, hashtag and share.

Too many blasts can make people lose interest. Create a communication strategy and make a plan for who you will reach out to (and how), day by day and week by week.

A great way to keep the buzz going includes developing new rewards, hyping up new PR, new partnerships, giveaways, contests, etc.

Keep everybody updated on progress. Use each step of your progress and share the achievments with your network. Photos and videos work great!

17

Campaign Launch

PHASE 3 - INCREASING YOUR FUNDING cont.

Keep updating your Fund Dreamer ‘updates’ page in order to keep everyone up to speed on your progress. These updates will automatically be emailed to everyone who has contributed to your campaign. This gets everyone rooting for you.

The whole time you’re building fans, ambassadors and influencers. Reach out to people and interact with them. People love being a part of something. Figure out a way to engage them and create a conversation.

PHASE 4 - FULL FORCE

In this phase, your campaign is close to meeting it’s goal or max duration. This is the time for you to buckle down and pull out all of the stops.

Adding in a sense of urgency in your posts and messages creates a better call to action for your network.

The posts should increase as you get closer to the end of your campaign.

In the final days of your campaign, you should be posting to social media and emailing your contact list multiple times per day. This is your last chance for funding!

IndexPost-Campaign

19

Post-Campaign

CELEBRATE!

Download your donor information document.

Send out a Thank You email to all of your donors. *Include information about when they will get their rewards.

Thank everyone on social media & @FundDreamer.

Send personal emails to donors that you need more information from. *Shirt sizes, who to autograph a book to, and so on.

* If you run into any issues delivering your product, always let all your donors know.

Give us a few days to process your funds. You should have them soon.

REWARD YOUR DONORS!

Send out your rewards and email your donors that the rewards have been sent out.

Celebrate again since you delivered your product!

Keep all of your campaign’s information and your new donors list safe and secure. *You will use this for your next campaign. *Make sure to keep in touch with your donors from time to time.

Tell your friends about Fund Dreamer. Your friends are our friends.

Start planning your next big campaign.

IndexTemplates

21

Templates

ACTIVATE YOUR NETWORK THROUGH YOUR FRIENDS

The best way to activate your network is through good ol’ fashioned email. Being personal is key. Mass emails tend to trigger spam alerts.

After your product launches and you have customers, a great way to keep in touch is to create newsletters via Mailchimp and Campaign Monitor.

We recommend doing an intense PR campaign for the first 10 days of your launch in order to create the most excitement.

Here we provide you with emails to send to all of your acquaintances on days 1, 3, and 9 of your Campaign. Feel free to customize these to your voice. See the next section for templates.

EMAIL 1

Subject line: Fundraising campaign for the new |Project Name Here| - please forward.

Hey |Name Goes Here|,

We’re raising funds to build a new |Project Name Here|! To reach our goal we created a crowdfunding project. Check it out and donate here: |Fund Dreamer Url Goes Here|

Please share the campaign with friends. Forward this email and share the URL on facebook, twitter and other social networks.

Thanks,

|Your Name Goes Here|

22

Templates

EMAIL 2Subject line: |Project Name Here| Crowdfunding Update

Hi Friends,

A few days ago we launched our crowdfunding campaign for |Project Name Here|. You can check it out here: |Fund Dreamer Url Goes Here|

The donation response has been incredible! In just a few days we raised $XXXXX! I’d like to extend a huge thank you to everyone who’s been supportive so far. I can’t make it happen without you.

Thanks again,

|Your Name Goes Here|

EMAIL 3Subject line: Help us reaching our fundraising goal for the |Project Name Here|

Hi friends,

Thank you so much for your support! Many of you have backed our |Project Name Here| on Fund Dreamer, sent encouraging emails, and posted on Facebook. It all worked! In just nine days, we’ve raised XXX% of our $XXXX,000 goal!

We now have a unique opportunity. Out of tens of thousands of crowdfunding projects, only a select few have ever raised (original sum) $XXX,000 in just 10 days. It’s rare, ambitious and awesome. So, we’re going for it. But we can only do it with your help.

I promise this is the last I’ll ask of you: 1. Back us on FundDreamer: |Fund Dreamer Url Goes Here| 2.Share the campaign with friends. Forward this email, share on facebook or twitter.

Thank you so much!

|Your Name Goes Here|