GamificationFrokostseminar

January 2014 / Oslo - Norway

Yilmaz Guleryuz [ @WareNinja ]

Kim Leskovsky [ @iterate_no ]

“We don't stop playing because we grow old;

we grow old because we stop playing.”

-- George Bernard Shaw

http://youtube.com/v/iynzHWwJXaA

WHO are We?

Kim

Yilmaz

Slides are...

SLICED!

Slices...

• What• Why • How• with Examples!• ...and one more thing :-)

Gamification is...

• NOT Rocket science :-)

• NOT just for marketing or sales

• NOT just Points, Badges, Leaderboards

• NOT Making everything a game

Gamification is...

The use of game elements & game design

techniques in non-game contexts.

Huh?

Image Source: Kevin Werbach W

Non-Game Contexts•Some objectives other than success in the game •Business, school, social impact, etc.

Game Elements

PISP!

Predictable Irrationality

OLearning Source? -> Dan Ariely http://danariely.com/

Engagement Loop

Motivation: Call to Action!

Feedback:Visible Progress

Action: DO it!

R

Bartle's “Player” Types

Bartle's model: http://en.wikipedia.org/wiki/Bartle_Test Image Source: http://frankcaron.com/Flogger/?p=1732

Example.1: 60% Achiever

40% Killer

Example.2: 10% Killer

50% Socializer40% Explorer

Example.3: 60% Achiever40% Explorer

K

Progression Ladder (Player journey)

Onboarding

Pathwaysto Mastery

MATRIX!

Remember when...

• Autonomy: it’s all about the Player!

• Meaningful choices• Analytical & Creative• Engagement & Progression• Challenges with rewarding

experience

Designing a Gamified flow

Congratulations!

WORK

Is it right for my business?

● Where would you derive value from encouraging behavior?

● Are your target activities sufficiently interesting?

● Can the desired behaviors be modeled through algorithms?

i

s

[Example-1]Social Recognition with Loss

Aversion!

P

Source: http://www.youtube.com/watch?v=iynzHWwJXaA L

[Example-2]Changing behavior

with positive reinforcement

A

http://bit.ly/meeterate Y

[Example-3]Presenting people & skills

with playful challenges

PLAY

and… HOW?

Any Frameworks?

[1] DEFINE business objectives[2] DELINEATE target behaviors[3] DESCRIBE your players[4] DEVISE activity loops[5] DON’T forget the FUN[6] DEPLOY the appropriate tools

D6 Gamification Design Framework (*)

(*) Source: Kevin Werbach http://gamifyforthewin.com/

Let’s PREZI!bit.ly/d6-gamification

bit.ly/d6-gamification

Learn more?

Links, books, ...•Gameful Design by Sebastian Deterding >> bit.ly/gameful-design •Book: "For the Win" by Kevin Werbach

>> bit.ly/book-for-the-win•"4 Keys 2 Fun" by Nicole Lazzaro

>> 4k2f.com •Links-bundle about Gamification>> bit.ly/gamification-bundle

What was the hidden message?

WORK

PLAY

?

is

Questions?:-)

Play is the highest form of research.

Albert Einstein

LEKE - LAGE - LÆREITERATE

Remember when...

• Autonomy: it’s all about the Player!

• Meaningful choices• Analytical & Creative• Engagement & Progression• Challenges with rewarding

experience

Designing a Gamified flow

Some ideas to practice with...

• How can we increase the use of trashbin in the parks?

• How can we encourage people buying more vegetables?

• Increase motivation to try/learn new stuff. How can we Gamify this?

• How to apply Gamification techniquesfor Agile teams?