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Branded content De gamechanger in advertising

How branded content is changing the advertising industry

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Presentatie gegeven op het Congres Contentmarketing in november 2014 te Utrecht. Vertelt het verhaal hoe branded content de traditionele (online) advertising industrie beinvloedt en aan het veranderen is.

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Page 1: How branded content is changing the advertising industry

Branded content

De gamechanger in advertising

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#Blossom #Congrescm@ralfvlieshout

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Multidevice x Multiplatform = Communicatieopties2

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TV3 uur 15 minuten

Radio1 uur 23 minuten

Print20 minuten

Digital3 uur 41 minuten

Mobile1 uur 49 minuten

Smartphone1 uur 5 minuten

Tablet44 minuten

Media gebruik per dag (UK)

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Verw

ach

tin

g Ged

uld

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Elke dag raken er vrouwen zwanger

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TV, online, social, facebook, advertising, commercials contentmarketing

BRANDED CONTENT

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reclame, maar geen advertentie

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#1Advertising for advertisement &

Advertisement for advertising

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90% van het mediabudget gaat nog altijd naar traditionele push

advertising

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#2Revenge of the Nerds

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Zucks Law:

“The amount of stuff you share today is double the amount of stuff you shared a year ago and half the amount you will share a year from now.”

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#3Er gebeurt meer in de wereld dan het journaal je kan vertellen

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#4Wat je nu doet x10

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#5Done is better than perfect

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#6Revenge of the Search

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Hoe wil je gevonden worden?

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1. Advertising is nog lang niet dood, het evolueert

2. Creativiteit is meer dan buikgevoel

3. Je hoeft niet alles zelf te bedenken

4. Je hoeft niet alles zelf te vertellen

5. Done is better than perfect

6. Reverse engineer zoekgedrag

7. (bonus) het is een speeltuin; test, probeer, rommel en heb plezier

Ralf van Lieshout | @ralfvlieshout | [email protected] | 06 3191 6386