How Brands Use Social Media

Main Focus Points

Branding

Promote an idea not a product

Latest Trends

HumanTo

Human

80/20 rule

Instagram

80/20 Rule

80% of your content should be dedicated to your fans and their interests While only 20% of the content should be talking about your product/service

Content

Brand relativeand informativecontent

Brand Voice

80/20 Rule

Behaving like your target audience gets you closer to them.

- Use ideas and visuals that make you more human than business

- Use funny and attractive captions- Don’t talk about your

product/service more than 20% of the over-all content

80/20 Rule

Be useful and informative, People appreciate pages that add value to their life

- You can tell them an extra piece of information related to your field or the current events

- An advice or tip in general can be very helpful with respect to engagement.

80/20 Rule

Sell an idea or a mood not a product or service - Nescafe doesn’t sell a cup of coffee,

they sell the idea of waking up ”الصحصحة“

- Being the voice of an idea or a mood is better than selling a product, it gives you a wider range of ideas to represent your product, makes you seem selfless and gives you more opportunities to be funny

80/20 Rule

Participate in all the trends- Ramadan, A very hot day, the first

time to rain… all of them are trends that many brands managed to use to their advantage, while others passed them by and didn’t use the free engagement opportunity.

80/20 Rule

Ask for feedback:Use your social media to gather honest feedback from your customers, you’ll be surprised of how much information they can tell you online.

80/20 Rule

Your brand posts (20%) don’t have to be direct - Using creative indirect ideas to represent your

brand and your products/services gives you an advantage of being thoughtful and fresh, which is something that is really appreciated by the fans and you will not be easily forgotten.

80/20 Rule

And another creative branding ideaUsing creative indirect ideas to represent your brand and your products/services.

80/20 Rule

The power of consistent series A well known way of presenting content, whether it’s brand voice or light content

80/20 Rule

The power of consistent series Awareness campaign

80/20 Rule

The power of consistent series Funny engaging content

80/20 Rule

Add Value to your fans Tips and advice that would make their life better, a funny situation or memory that puts a smile of their face

80/20 Rule

Be prepared for important occasions Mothers day, Valentine’s day, Earth day …etc

80/20 Rule

Use creative and funny captions and creative visuals:

80/20 Rule

Use creative and funny visuals:Simple ideas has a great effect on social media

It’s not B2B or B2C , It’s H2H

Your response is Human to Human, So…be friendly, encourage your fans to interact with you.

Your response is Human to Human, So…be funny, everyone loves a good laugh.

Your response is Human to Human, So…Go the extra mile and be quick, don’t wait for your customer to ask all the questions, anticipate their needs and provide as much as you can.

Instagram is not Facebook, so not everything that is being published on Facebook can be published on Instagram

• Be Simple• Use live images not only of the food, but also the

place, and people • 15 second videos • IDEAS & Creativity make a bigger impact• Use your fans input [Competitions]• Use instagram influencers

• Be Simple

@cocacolaegypt@burgerking

• Use live images not only of the food, but also the place, and people

@minceburgerseg

• Use live images not only of the food, but also the place, and people

@minceburgerseg

• IDEAS & Creativity make a bigger impact@cocacolaegypt@spriteegypt

• IDEAS & Creativity make a bigger impact@haydaeg

• Use your fans input [Competitions]

@morisushi

Thank You