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HOW NOT TO SUCK AT INSTAGRAM

How Not to Suck at Instagram

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Page 1: How Not to Suck at Instagram

H O W N O T T O S U C K A T I N S T A G R A M

Page 2: How Not to Suck at Instagram

Real talk: There’s nothing worse in this life than an unsavory Instagram gallery.

Page 3: How Not to Suck at Instagram

Dash Hudson is the leading Instagram marketing platform and a one-stop solution for brands.

Collect & Create compelling images

Publish native campaigns

Analyze and measure ROI

Page 4: How Not to Suck at Instagram

If you feel like you’re on the struggle bus, you’ve come to the right place. We identified 6 social media fails that are likely hampering your success.

Page 5: How Not to Suck at Instagram

@alala

Guilty of making these common mistakes? Time to turn things

around.

Page 6: How Not to Suck at Instagram

Stop the following right now.

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There’s no point in following an account that doesn't fulfill its content promise. Keep posting

quality visuals on the reg to build and retain an engaged

audience.

@happysocksofficial

1. YOU’RE INCONSISTENT

Page 8: How Not to Suck at Instagram

Buyer beware!

You don't want to be spammy either... Overloading your fans can be the kiss of death. Keep the cadence reasonable and the visuals relevant.

Page 9: How Not to Suck at Instagram

Objectively speaking, is your gallery even follow-worthy?

Compare your account to those of your successful competitors,

take a step back and truly assess how your grid's aesthetic

fares in comparison.

@csanyi

2. YOUR CONTENT IS BAD

Page 10: How Not to Suck at Instagram

Unsure how to remedy to your visual shortcomings? Here's a good starting point.

Page 11: How Not to Suck at Instagram

Instagram is one of today’s most important brand vehicles,

so your gallery should derive directly from your brand

strategy. Opt for a specific aesthetic that ties into your image and develop a strong

narrative to go with it.

3. YOU’RE VEERING OFF-BRAND

Page 12: How Not to Suck at Instagram

Repeat after us: resist the random, construct concisely. Establish a game plan and stick to it.

Page 13: How Not to Suck at Instagram

Listen here, sport: not using hashtags is a total missed

opportunity. They’re completely acceptable as a

way to obtain visibility, NOT a major faux pas for try-hards, like you previously thought.

4. YOU'RE NOT USING HASHTAGS

Page 14: How Not to Suck at Instagram

While a horde of them inside the actual caption is a bit of a gaffe, ain't no shame in the hashtag cloud game as the first comment.

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Connecting and engaging with users is the whole point of

Instagram. Make the time to reply to comments and to show

your followers some love. It’s important to your community,

and therefore should be important to you.

5. YOU'RE NOT ENGAGING

Page 16: How Not to Suck at Instagram

Making your audience feel important is, well, über important.

Page 17: How Not to Suck at Instagram

We'll be the first to tell you that ignoring your data is a huge

mistake. Don’t let it be the thing that takes you down! Embrace

the importance of analytics and never look back.

5. YOU'RE DISREGARDING DATA

Page 18: How Not to Suck at Instagram

That's where Dash Hudson comes in 👋.

Page 19: How Not to Suck at Instagram

A final word to the wise: Keep asking yourself what you’re bringing to the table and how your

content enhances your brand narrative.

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Any questions? Drop us a line.

@happysocksofficial@masterdynamic

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WWW.DASHHUDSON.COM

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