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HowtoBecomeThoughtLeader
WhoamI
Dr.AmancioBouzaSocialMediaCoach,Intrapreneur
Letsconnect:https://ch.linkedin.com/in/amanciobouza
Followme:https://twitter.com/AmancioBouza
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WhyPersonalBranding?
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PersonalBrandingto build Trust create Reputation influencePerception
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Whendopeoplegettheir1st impressionofYOU?Whenyoumeet1st time?
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Youmake1st impression
beforeyouevenmeet!
Zero-Moment-of-Truth
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HowtostartwithaPersonalBrand?
Whatsyour1st reaction?Behonest!
Whatsyour2nd reactionafteryoureadaboutAlana?
So,whichoneismoreawesome?
Optimize for5seconds
3Things: Avatar Story Mantra
3Secrets of agoodAvatar
Focusonface
Goasymetric
Eyesnear 3rds
How to tell yourStory
Whats his story?
Tellyour story with the background image
Iempower people
Tellyour story with the background image
APIDesignyoull love
How to findyourMantra
3to 5words
Ipt InnovationProcessTechnology FamousforIntegration
PersonalBrand:Social Mediato build Trust,Perception,Reputation
How to rockSocial Media
Pickaneutralname!
Get aVanity URL
Get outof thecomfortablebottom-leftquadrant!!!
Choose Green,Orange,orBlue
1.Sharevaluable content2.Interact and be active3.Automate4.Do,measure,learn5thElementbe yourself,everbody else is already taken
How to shareValuable Content
Build aStreamofValuable Content!
Alltop.comLinkedInPulseTEDvideosPaper.liKloutPinterestColleagues
How to findvaluable content
Reshare Your PalsPostIf they dont provide valuable content,you followthe wrong people
Perfect Your Posts
Using Images=2xmoreengagementsSource:https://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers
E.g.,useCANVA
Selectsocialmediatype
Createyourimage
Learnhowtodesignimages
FreeSourcesofgreatprofessionalimages
http://www.verveuk.eu/graphic-design-news/27-superb-sites-with-royalty-free-stock-images-for-commercial-use/?utm_content=buffera8d52&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
http://dustn.tv/find-free-images/
How toInteract
Be Thankful andFollow-Up
E.g.,useCommun.it tothankyourfansandfollowup
How toReact to Comments
Use @mentions not#hashtags
Fight?Gothree rounds1. Commenter comments2. You respond3. Comenter responds to respond
Stop here, endof fight
Stay Positiveand NiceIf you cant stay positive,agree ondisagreeing
How toAutomate
E.g.,useIFTTT(If-This-Then-That)
IFTTTAutomatizeinteractionwith people
http://www.ifttt.com
Createarecipetocollectpeopletalkingabouta#HotTopic
ClickTHIStoconfigurethetrigger
YoullbetriggeredbyTwitter
SelectNewtweetfromsearchastriggertype
Enterthetopicforwhichyouwanttobuildthelist
ClickTHATtoconfiguretheactionafterthetrigger
YouwanttodoanactionwithTwitter
Selectaddusertolistasaction
Setthelistname
Setrecipetitleandchecknotificationsfortesting
YourIFTTTworkflowiscreatedandactivated
Eventually,thelistiscreatedandpeoplearecollected
Use anEditorialCalendar
When to post onFacebook,Twitter,LinkedIn
When to post onPinterest,Tumbler,Google+
E.g.,useBuffer
BufferPlanyouractivities
Reshare oldpost
Analytics
http://www.buffer.com
Content:Manageyourcontentqueue
Schedule:Postattherighttimes
Analytics:Identifyvaluablecontentandrepostthem
Always ReshareValuable Content
Passthe Reshare TestReshare is the ultimate compliment,because peoples reputation is atstakewhen they share your content
How toMeasure
E.g.,useKlout
KLOUTHow tomeasureyourinfluence
http://www.klout.com
WorldRankings:http://ranking.influencer.world/
Settings Connectyournetworkstomeasureyourinfluence
Measure Monitoryourinfluenceandimpact
505560Activist Influencer Leader
Meaning ofKLOUTScorehttp://ranking.influencer.world/
Avoid the FollowingMistakes
Sharewhateveryouwouldalsoput
intoyourCV
If you cant saysomething nice,dont say anythingatall
Dont tell peoplewhat to share
Dont buy followers
Dont ask people tofollowyou
Dont ask people toreshare your posts
Dont announce yourunfollows
Dont ask why peopleunfollowed you
Dont promote(too often)
Dont call yourselfguru or anexpert
If you wouldnt say itinpublic,dont say itonthe net
Social MediaNetiquette
Stay niceBe authenticKeepit simpleAnswer allquestionsShareknowledge,dont sellAlways name sources and referencesStay relevantto your target audienceOnly post useful or rather valuable contentPersonalthings can be shared,e.g.,reading tips
Interested instarting withyour personalbrand?
Your CHOICE!
Good Read:TheArtof Social MediaPowerTips for PowerUsers
by
@GuyKawasaki@PegFitzpatrick
Letsconnectandexchangeideas
Dr.AmancioBouzaSocialMediaCoach,Intrapreneur
Letsconnect:https://ch.linkedin.com/in/amanciobouza
Followme:https://twitter.com/AmancioBouza