Cardinal Web Solutions

by: Ashley Sims

Marketing Manager

Has enabled not only worldwide communication

on your brand but also the ability to interact

with your consumers in a new way

Now your consumers have

access to experts within

your brand in real time

and this is slowly

becoming the expected

norm

Because of this 2 way communication you

can no longer have a stiff brand vision but

you must develop a dynamic and

personable voice with which you can

speak to your customers

How do you keep up with a constant medium

and still make sure that everyone is speaking in

the same voice? Build a brand army of both

internal and external members

Not only do you have to develop a new voice but you must always be

listening and responding

1. Identify Subject Matter Experts - people who

are industry or company leaders in their field

2. Develop the

Messaging Program

How will you communicate?

What will you ask?

How will you answer?

What will be the process for

communicating ?

3. Develop Content to Share:

Make sure that your subject matter reflects the SMEs knowledge but in the same brand voice you have

developed

Also make sure that you are creating content that people WANT to share and that you make it easy to share. Include social sharing buttons and a link to

make it easy to email to friends

4. Develop Social Selling:

The SMEs need to be active in their own social media accounts on each platform to further

cement their status as industry leaders and to help spread the message of the company

5. Extend Your Reach:

Social media is about building relationships and you should use this to build a relationship with

your top customers/clients. Engage with anyone who connects with your brand and the loyalists

will continue the engagement

6. Share the Stories:

Surely your company has wonderful case studies

that they can share but wouldn’t they be more

powerful told from the voice of one person that

was impacted? The consumer or the person who

worked on the account will have not only a

personal interest but they will have a connection

that can not be overlooked

7. Build the Army:

Once you have identified the brand loyalists who

consistently engage with you on social media

you can nurture them into influencers

Do you know how to best engage with your

consumers?

Do you need help building a brand army?

Consider partnering with

Cardinal Web Solutions to further your

knowledge and digital strength by receiving a

quote today.