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Are you a small business owner wanting to leverage Facebook to grow your business? Do you struggle to understand how it really works and if anyone is actually seeing your posts? Would you like to get more reach and ultimately more fans? Would you like to gain a better understanding of Facebook Ads and know what ad to use when? If you run a small business and would like to use Facebook fanpages to promote your business then this is the session for you. This will be a 2 hour session that includes time for questions where you will learn the following: You will benefit by having some understanding of Facebook on a personal level and/or already have a Business Page set up. •The Facebook fanpage basics •My Top tips on how to get more reach and fans on your business page/s •Facebook ads and promoted posts •Facebook etiquette •My secret and not so secret resources This will give you a great overview to how the crazy world of Facebook works in particular Ads that can be incredibly succesful if you know how to get the most from them. You will leave this session and be able to action as soon as you get back to your office. Tea and Coffee and some light snacks will be provided. A very recent testimonial from my last session "Janina had us from hello - her presentation was engaging and informative, so much so we arranged a one on one session with Janina to assist us with starting our Facebook Advertising campaign. She is passionate with a genuine desire to help and we highly recommend Janina/Be Socially Savvy for any business wanting to grow their presence on Facebook." Hayley Suregrip Ceramics
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Why do I love Facebook for business?•There are 1.28 billion people on FB
•It is you launching pad, its where your fans get to know you so you can build a community
•The best and fastest way to get something “out there”
•It is FREE with the option to pay for a bigger exposure
•Once you get the ‘hang of it’ it is a quick and easy way to stay in touch with your current and potential customers
•There is so much you can set up and keep in Facebook so you don’t lose people to the net.
Make sure you have a vanity URL
Make sure you have a vanity URL
Claiming a Facebook URLIf your page looks like this:http://www.facebook.com/pages/yourpagename/12345678910
You will want it to look like this:http://www.facebook.com/yourpagename
Reasons to have a Vanity URL for your Facebook Page are:•Looks more professional•Easier to remember•Easier to share with customers•Way more searchable on Facebook
How to claim your Vanity URL
Make sure you have Facebook in your email signature
Don’t forget business cards and other marketing items
Add buttons to your website
Invite people to like your page
Understand WHO your fan is
Graph Search
Create posts knowing what your audience likes
Make sure you get your dimensions right so all your gorgeous graphics fit beautifully and look professional.
•Contact information (phone, website, email address)
•Calls to action (Tell your friends! Like us!, Arrows pointing to the Like button on your page)
•Discounts, purchase and price information
•Visuals that include liking or sharing your page
•This is prime real estate so use it wisely, get your message out there, make it attractive so people will want to delve further into your page and business.
•Be creative
•I love these next examples
Timeline Image Rules
Make your timeline image clickable
Use your About section
How do I create tabs?Connect everything you do like Pinterest, Instagram, Mailing lists etc
It is super easy to do, much easier than when I started out.
The 2 best apps I can recommend are:
www.woobox.com Free for free apps like Pinterest, Instagram, Twitter etc
www.shortstack.com Free for up to 2000 fans for most simple things and then they increase to $30 a month
Both are great and will give your page a good professional look
If you a good at creating your own html code I can recommend using an app through Facebook called static HTML iframe app, you can identify it by the star.
If you have a blog as I do, I can simply cut and paste my html coding and drop it straightInto the tab….voila!!!!!
What is reach anyway?
Organic Reach – This is the number of [unique] people who saw* your post in their News Feed, Ticker, or on your Page. This is the most common way Page posts reach Facebook users.
Paid Reach – This is the number of [unique] people who saw* your post in an ad or sponsored story. Any post you see with the ‘Sponsored’ label at the bottom or in the right-hand column falls into this category.
Total Reach – This is the number of [unique] people who saw* your post. This is a bit trickier than just adding up the previous two because it’s the number of unique people. Keep in mind that someone could be reached organically, or through ads, but would only count as 1 toward total reach.
Just a little text on an image looks great and is very sharable
What is your advertising objective?
According to Citigroup, Facebook owns what's approaching about 20%market share in terms of web activity in the world. It's an unbelievablenumber.
•Are you starting out or simply just need to build your audience?
•Do you want people to come to an event?
•Do you want people to click through to your website?
Types of Ads•Clicks to Website: Get people to visit your website.
•Website Conversions: Promote specific conversions for your website. •Page Post Engagement: Promote your Page posts.
•Page Likes: Get Page likes to grow your audience and build your brand
•App Installs: Get people to install your mobile or desktop app.
•App Engagement: Get people to use your desktop app.
•Offer Claims: Create offers for people to redeem in your store.
•Event Responses: Increase attendance at your event.
Right hand column ad
Ads Placement
