How to make Instagram work FOR YOUR BRAND

by Ari Krzyzek of

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WHY YOU SHOULD BE ON INSTAGRAM  1.It shows your brand’s personality, 2.It’s all in the visual 3.It builds brand following, 4.It drives traffic to you/your site, 5.It makes your brand/product easier to search for.

STYLING YOUR PHOTOS Natural light makes better photos,

Create a theme or color coordination,

Be spontaneous and don’t aim for perfection.

Instagram photo by: liketoknow.it

PROPER HASHTAG = EASIER TO BE FOUND Hashtag has become more popular on multiple social media platform, especially on Instagram. Because the posts on Instagram are visuals, you can increase your chance on getting your brand/businesses/product easier to be found by using relevant keyword hashtags. You can also

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use industry related hashtag for your post as an alternative. Though keep in mind and try not to “hashtagbomb” your post.

For example, the photo below is a shot of Le Papier Studio latest product, silhouette ornament and this post set a great example to describe the items on the shot and include a set of related hashtag

lepapierstudio You know the holidays are approaching when custom silhouette ornaments orders start coming in � Starting at $30 we can take your loved one profile pictures and turn them into one of a kind silhouette ornament. Think grandparents gifts!! ��� #ornaments #1stornament #1stchristmas #grandparentsgift #silhouetteornament #lepapierstudio #customfromphotos

Instagram photo by: lepapierstudio

SCHEDULING INSTAGRAM POSTS There are few ways to schedule your instagram posts using third party applications.

Hootsuite, https://hootsuite.com/

Latergramme, https://www.latergram.me/

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You will need to schedule the posts on the desktop versions of the application’s website as well as downloading the respective app on your mobile device. The app will give you a notification/reminder to post your scheduled Instagram post with just a few clicks.

GAIN MORE FOLLOWERS Now that you are ready to get going on Instagram, how do you gain more followers? We all like to have more people following us/our business on Instagram right? Here are some options:

1.Create/participate in Instagram loop giveaways 2.Use related hashtag 3.Leave a genuine comment on other user’s posts

LET’S FOLLOW EACH OTHER ON INSTAGRAM 

NAME/BUSINESS NAME INSTAGRAM HANDLE

1.Ari Krzyzek/Chykalophia

@chykalophia