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HOW TO MAXIMIZE
Flint Group
LinkedIn 101
Basics and best practices
Why is LinkedIn important?
• Every second 2 new members join LinkedIn
• 40% of people on LinkedIn check the network daily
LinkedIn Facebook
Job Views
44,000 submitted daily 5.7x higher
Make your profile complete
People want to engage with humans, not resumes
• Headline – who are you? (the short & sweet version)
• Summary – tell your story
• Work experience & projects – what have you done?
• Skills – what can you do?
• Education – what training qualifies you?
• Organizations– how are you involved?
• Honors & awards– what have you exceeded in?
Profile photo:
400 X 400
Custom URL
Background
photo:
1400 X 425
Recent activity
Connect your SlideShare
account• Showcase projects, ideas, research and more
• Upload SlideShare presentations to your LinkedIn profile
Follow companies
• Stay informed from
industry thought leaders
• Build relationships with
companies you’d like to
work for
• Keep tabs on your
current company’s
competitors
Share interesting content
• Demonstrate your knowledge and expertise
– industry news
– trends
– case studies
– business updates
• Share links to interesting articles and blog posts that
your connections will find valuable
• Publish your own articles using LinkedIn’s publishing
feature
• Check LinkedIn’s online magazine “Pulse” for inspiration
…and make it visual
• SlideShare
• Video
• Pictures
• PDFs
Growing your network
347 million professionals at your
fingertips
Invite people to connect
• Import your email contacts
• Browse “people you may
know”
• Find the exact person you’re
looking for with advanced
search
• Don’t invite people you
haven’t met in person to
connect on LinkedIn
Connect + invite
Change the automated text: Explain how you
know them and give them a reason to
connect with you.
Recommend others and interact
• Be genuine - customize each recommendation and call
out specific experiences
• Make introductions
• Endorse other people’s skills
• Get recommended in return
Join and start groups
• 200 conversations take
place every minute in
LinkedIn groups
• Find like-minded people and:
– join conversations
– answer questions
– be helpful
– share interesting third-party
articles
Know what’s working
• Who’s viewing your profile?
• How are people finding you?
• How do you compare to other professionals?
Go Premium
Go Premium
• See who’s viewed your profile in the last 90 days
• Contact anyone on LinkedIn through InMail
• Find the right people faster with Premium search filters
• Let everyone see your full profile
LinkedIn for business
A tool for recruitment and
new business
LinkedIn company pages
• Logo – help people recognize your brand
• Company description – where has your company been
and where is it going?
• Company size – how many employees do you have?
• Industry – what type of work does your company do?
• Location – where are you based?
• Specialties – what is your company really good at?
Profile photo:
100 X 60
Employees
Cover photo:
646 X 220
Affiliated
company pages
Company
updates
Tell, don’t sell
No one wants to listen to a sales pitch – you’ll quickly
be tuned out
• What’s important to your audience?
– What are their challenges? Aspirations? Goals?
– Provide helpful information that serves these needs & positions
you as the go-to resource
• It’s important to build trust
– Provide relevant, useful information – you’ll be top of mind when
they need a solution for their next problem or challenge
LinkedIn job postings
• Relevant, personalized
and targeted
• Sponsor your posting
for enhanced visibility
• Support with outposts
LinkedIn job postings - outposts
LinkedIn ads
• Grow your LinkedIn following
• Promote company news, events,
products, job openings, etc.
Sponsored content
Ads
Measurement
• Discover what type of content resonates with your
followers
• Compare yourself to competitors
• Analyze your audience
Measurement
