How to Maximize Your Use of LinkedIn

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  • 1

    How to Maximize Your

    Use of LinkedInLinkedIn, the #1 social media site for

    business professionals, can be a powerful

    tool to help you meet your professional

    goals. It transcends industries, job titles,

    and employers across the globe. It is an

    important resource whether you are a

    student, recent graduate, experienced

    professional, or recruiter.

    Audio broadcast begins at 12:30 p.m. ET. We will perform audio tests at 12:15, 12:20,

    and 12:25 p.m. If you cannot hear audio on your computer,

    please call 877-668-4493 and enter Access Code: 664 934 230

    Thursday, February 18, 2016

    12:30 p.m. 1:30 p.m. EST

    http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.c1-partners.com/blog/professionals-use-linkedin/&ei=QoJsVe6-B4i0yASn7YPADA&bvm=bv.94455598,d.cGU&psig=AFQjCNHZryFrg2oqOZ3ayqXdXeUb--QcTg&ust=1433260978517136http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.c1-partners.com/blog/professionals-use-linkedin/&ei=QoJsVe6-B4i0yASn7YPADA&bvm=bv.94455598,d.cGU&psig=AFQjCNHZryFrg2oqOZ3ayqXdXeUb--QcTg&ust=1433260978517136

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    Todays Webinar Agenda1. Understanding LinkedIn Navigation

    2. Using Advanced Search

    3. Editing your LinkedIn Profile

    4. Privacy & Settings

    5. Optimizing Communications via LinkedIn

    6. Accessing LinkedIn on the Go

    7. Q&A

    If you cannot hear audio on your computer, please call 1-650-479-3208 and enter access Code: 664 934 230

    Questions throughout todays webinar?

    Please enter your questions through the private chat feature at the right side of your screen.

  • 3

    Who We Are

    Tracy Morgan

    Career Services Advisor

    tmorga2@walshcollege.edu

    www.linkedin.com/in/tracyamorgan1

    Brenda Meller

    AVP, Marketing

    bmeller@walshcollege.edu

    www.linkedin.com/in/brendameller

    If you cannot hear audio on your computer, please call 1-650-479-3208 and enter access Code: 664 934 230

    http://www.linkedin.com/in/tracyamorgan1mailto:bmeller@walshcollege.eduhttp://www.linkedin.com/in/brendameller

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    POLL

    How Would You Classify Your

    Experience Level on LinkedIn?

    A. Beginner

    B. Intermediate

    C. Advanced

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    Walsh College and LinkedIn

    Social Media for Business, Marketing Curriculum

    Career Services

    Community and Employer Outreach

    Business = Business

    If you cannot hear audio on your computer, please call 1-650-479-3208 and enter access Code: 664 934 230

  • 6

    LinkedIn Reminders

    Company rules / policies

    LinkedIn will change again

    Everyone has a different comfort level

    Listen, learn, consider then decide

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    POLL

    Please share your Walsh

    affiliation:Select all that apply:

    A. Student

    B. Alumni

    C. Employer / recruiter

    D. Future student

    E. Faculty / staff

    F. None; just interested in LinkedIn

    If you cannot hear audio on your computer, please call 1-650-479-3208 and enter access Code: 664 934 230

  • 8

    What is

    Professional networking site:

    Launched in 2003 (Brenda: 2006; Tracy: 2008)

    347 million, 200 countries*

    40% check in daily**

    Every Fortune 500 company*

    Per CEO: average of 930 connections**

    Connections

    *Source: LinkedIn.com

    ** http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/

    http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/

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    LinkedIn Navigation Basics

    1 2 3 4 5 6

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    LinkedIn Advanced Search

    1 2 3 4 5 6

  • 111 2 3 4 5 6

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    LinkedIn Basics Profile Picture is strongly encouraged

    Complete Profiles get more attention

    Use View profile as to see what others see

    Customize your URL

    1 2 3 4 5 6

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    LinkedIn Basics - Profile Create a Headline

    Who are you?

    Use keywords and symbols Brynne Tillman Post

    Add a Background picture

    Develop a strong Summary

    Okay to be conversational and use I

    Complete relevant sections

    Skills, Endorsements, Recommendations

    File type JPG, GIF or PNG

    No larger than 4MB

    Pixel dimensions between 1000 X 425

    and 4000 X 4000

    1 2 3 4 5 6

    https://www.google.com/url?sa=t&rct=j&q=&esrc=s&frm=1&source=web&cd=1&ved=0CCEQFjAA&url=https://www.linkedin.com/pulse/20140423001152-22901019-symbols-to-spice-up-your-linkedin-profile&ei=xZZsVYagEsy0ogTwvIHoDA&usg=AFQjCNFW8bg5H3cPmSbp3H2Ot9Szn2GgtA

  • 16

    LinkedIn Basics Profile

    1 2 3 4 5 6

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    Privacy and Notifications

    1 2 3 4 5 6

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    Privacy and Notifications

    1 2 3 4 5 6

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    Privacy and Notifications

    1 2 3 4 5 6

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    POLL

    Do you personalize invitations

    you send via LinkedIn?

    A. Always

    B. Sometimes

    C. Never

    D. Wait you can personalize

    invitations? I thought you had to

    use the standard invitation.

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    Optimizing Communications

    Connecting

    Status Updates

    Karma and Etiquette

    1 2 3 4 5 6

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    2. Click blue

    search icon

    Connecting: There IS A Better Way

    1. In search box,

    type in name.

    1 2 3 4 5 6

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    CAUTION:

    If you click

    Connect,

    you CANNOT

    personalize

    your invitation

    1 2 3 4 5 6

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    On the Profile: CONNECT

    Want to connect with Jessica? Tell her Brenda sent you.

    https://www.linkedin.com/in/jessica-hruska-05704384

    1 2 3 4 5 6

    https://www.linkedin.com/in/jessica-hruska-05704384

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    ALWAYS

    ALWAYS

    ALWAYS PERSONALIZE YOUR NOTEBONUS: be helpful.

    Create social media karma.

    Personalization is KEY

    1 2 3 4 5 6

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    What to Do with Unknowns?1

    2

    3

    1 2 3 4 5 6

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    Gracious and Appreciative, but Curious

    3

    4

    5

    1 2 3 4 5 6

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    POLL

    When is the last time you

    updated your status on LinkedIn?

    A. This morning

    B. This week

    C. This year

    D. Im not sure

    E. Whats a status update?

    1 2 3 4 5 6

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    Update Your Status NOW

    Your status

    1. Update your

    status TODAY.

    2. Update your

    status once

    per week.

    1 2 3 4 5 6

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    Suggested Status Updates

    Suggested Status Update BONUS

    Conferences, workshops,

    etc. attended

    ADD: what you LEARNED

    Industry news item ADD: your key takeaways

    Company items: news ADD: a 1-sentence preview

    Business tips ADD: how this can help the reader

    LinkedIn tips or inspirational

    messages

    ADD: the text please click to share

    Help spread the word for a

    network connection

    Tag them in your status update

    1 2 3 4 5 6

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    Inspirational Messages ROCK

    Non-salesy

    Dual purpose: self-motivate, motivate others

    Like attracts like

    1 2 3 4 5 6

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    Tag: Individuals, Companies

    1 2 3 4 5 6

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    You Can Create

    Positive Karma

    1 2 3 4 5 6

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    Communication Etiquette

    Personalization is key

    Help Your Network:

    Like, Tag, Comment,

    Share

    Be careful of the

    cold call connection approach

    1 2 3 4 5 6

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    Accessing LinkedIn On the Go

    CAUTION!

    Dont send invites using

    the mobile app.

    WHY?

    1 2 3 4 5 6

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    CAUTION! Invitations on Mobile

    No opportunity to personalize

    Risky

    But, sometimes OK:

    Recent (mention the invite)

    Familiar and High Likelihood

    1 2 3 4 5 6

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    You can search findBUT: no opportunity to

    personalize your invitation.

    1 2 3 4 5 6

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    Connect the dotsAND personalize your

    invitation.

    1 2 3 4 5 6

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    YOUR HOMEWORK

    1. Get on LinkedIn

    2. Set up your account

    3. Connect with us with a PERSONALIZED invitation

    4. Create Social Media Karma: like, share, comment

    5. Download the LinkedIn App

    6. Post a status update TODAY, and tag us

    7. Check out our five-part videos at

    www.walshcollege.edu/linkedintraining

    BONUS: spend 15 minutes a day EVERYDAY

    http://www.walshcollege.edu/linkedintraining

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    Questions?