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andrewmacarthy.com http://andrewmacarthy.com/andrew-macarthy-social-media/how-to-manage-and-track-customers-on-snapchat-snapchat- marketing At the time of writing, Snapchat does not yet have an of f icial way f or businesses and brands to manage and track their customers on the app. Until that happens, early adopters of the service will need to think a little dif f erently if they are going to analyse engagement with their customers and discover how ef f ective their Snapchat marketing is. Here is one strategy that you can use to measure Snapchat ROI: 1. List all of the people that add you to Snapchat in a spreadsheet.

How to Measure Snapchat ROI | Manage and Track Customers on Snapchat

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How to Measure Snapchat ROI | Manage and Track Customers on Snapchat

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Page 1: How to Measure Snapchat ROI | Manage and Track Customers on Snapchat

andrewmacart hy.co mhttp://andrewmacarthy.com/andrew-macarthy-social-media/how-to-manage-and-track-customers-on-snapchat-snapchat-marketing

At the time of writ ing, Snapchat does not yet have an of f icial way f or businesses and brands to manageand track their customers on the app. Until that happens, early adopters of the service will need to think alitt le dif f erently if they are going to analyse engagement with their customers and discover how ef f ectivetheir Snapchat marketing is. Here is one strategy that you can use to measure Snapchat ROI:

1. List all of the people that add you to Snapchat in a spreadsheet.

Page 2: How to Measure Snapchat ROI | Manage and Track Customers on Snapchat
Page 3: How to Measure Snapchat ROI | Manage and Track Customers on Snapchat

Af ter you have encouraged people to add you to Snapchat, keep an eye on the "Snapchatters who haveadded me" menu in the app to see who f ollows through with your request, then add these names to aspreadsheet.

2. Add date, username, and welcome message columns to the spreadsheet.

Populate your Snapchat customer tracking spreadsheet with the date that a customer added you, andtheir username. Update the spreadsheet every day to keep it as accurate as possible.

3. Add columns to track welcome message and of fers sent

One of the most powerful ways to connect with someone who hasadded you to Snapchat is with a welcome message, as it shows thatyou are active on the app. Keep a welcome message that you can snapquickly and easily to hand and place a check mark next to each user toconf irm that you have sent it to them.

Follow this up with a snap containing an of f er or promotional code to drivef urther engagement. Feature a unique promotional code, trackableshortened URL, or hashtag, so that you can more easily track activity.

4. Make a schedule and stick to it

Page 4: How to Measure Snapchat ROI | Manage and Track Customers on Snapchat
Page 5: How to Measure Snapchat ROI | Manage and Track Customers on Snapchat

To stay organised and to ensure that you don' t spam your Snapchat f ans, make a schedule for sendingout welcome message and offers, e.g. welcome messages sent to all new added customers once perday, of f ers sent out to these new f ans af ter 48 hours, and a third piece of content sent out to all new andexisting customers who have received welcome and f ollow-up messages once per week.

Note: As your marketing strategy demands, you can add f urther columns and tracking metrics to thespreadsheet.

Conclusion

I'll be the f irst to admit that this isn't the most eloquent or ideal means f or tracking customers and return oninvestment on Instagram, but it 'll have to do f or now!

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