Social marketers should learn from retailers and plan ahead now for year end, AKA "Christmas in July”. This deck shares five key points to consider when planning your social marketing plans for the holiday season.
Text of How to Prepare Your Social Program for Christmas in July
1 GEMMA CRAVEN | JULY 25, 2014 How to Prepare Your Social Program for Christmas in July
2 ! Establish a relationship with fans and advocates ! Use content and listening to dene your social voice ! Plan to surround the customer where they are in the Holidays ! Outline your paid strategy ! Set your social goals early Agenda Photos courtesy of Victoria Pickering via Flickr (https://www.ickr.com/photos/vpickering/). The licensor does not endorse Spredfast or the use of the imagery. Photo has been transformed from original. License: https://creativecommons.org/licenses/by/2.0/ 2
3 3 and plan ahead now for year end, AKA "Christmas in July. Social marketers should learn from retailers
Establish a relationship with customers and advocates early
5 to engage with consumers or to work on creating brand advocates nd those advocates who are already talking about you and build a relationship with them starting NOW. Dont wait until November
6 6 Dene your social voice to stand out from the crowd
7 Dene your social voice and use content to further develop it in social channels, so that come the end of year rush, your fans clearly know who you are and what you stand for.
Plan early to surround the customer where they are
9 your end targets daily routine will be dierent during the Holiday period and then design a social program that will reach them. Bring internal partners with you when planning to secure the approvals you need from the outset. Think about how
10 Outline your paid strategy now 10
11 Dening a paid strategy in July will allow you to clearly dene the goals of a paid program, your target audience and which social ad products will work best to reach that audience. It will also allow vital time for test and learn.
Determine your goals for the Holidays
13 watertight and business aligned goals and manage internal expectations for year-end social media marketing programs. What are your companys overall goals for connecting with customers around the holidays? And how do your social programs feed into those goals? This is a time to establish
14 14 ! Establish a relationship with fans and advocates ! Use content and listening to dene your social voice ! Plan to surround the customer where they are in the Holidays ! Outline your paid strategy ! Set your social goals early Conclusion
15 Summer is the time to work on holiday planning to ensure impactful social media marketing. 15
16 Connect With Us Gemma Craven EXECUTIVE DIRECTOR, STRATEGIC MARKETS email@example.com @gemsie