How To "Sell Without Selling" On Social For Your Jewelry Business

How To “Sell Without Selling”

On Social For Your Jewelry Business

Presented By: Nicole Kroese

Marketing and Partnerships Director, Likeable Local @NicoleKroese | #LikeableLearning | @LikeableJeweler

ABOUT ME

o Seattle native o NYU Grad o Formerly a professional dancero Connect with me on Twitter/

@NicoleKroese and FB/LinkedIn o Email me [email protected]

@NicoleKroese | #LikeableLearning | @LikeableJeweler

mailto:[email protected]

LET’S GET TO KNOW EACH OTHER

(Self Evaluation!)

o I consider myself a social media expert.o I know what’s going on, but am not an expert. o Let’s cover the basics, I’m a social media novice! o I believe in social media as a business growth tool. o I’m a bit of a social media skeptic. o My business has benefited from word of mouth. o My business currently has a social media presence. o My business has an effective social presence that is

driving new customers!


TODAY’S GOALS

1. Understanding and appreciating social media

2. Marketing Tools

3. 8 strategies effectively “sell without selling” on social


THE POWER OF SOCIAL MEDIA

OVER 1.2 BILLION Monthly active Facebook users.

OVER 200 MILLION Monthly active Twitter users.OVER 190 MILLION

Monthly active LinkedIn users.

69% OF AMERICANSAre more likely to buy from a business

that has info on a social media site.

30-54 YEAR OLDSAre the fastest-growing demographic

on social networks.

1 SOCIAL FANReaches 350 word-of-mouth

recommendations.



8/10 SMBsare already using social to grow their business

Americans spend

more time on social media

(37 minutes daily)than any other internet activity,

even email

3/5 SMBssay they’ve already gained customers with social

Over $8.5 billion was spent on social media in 2014

And projected spend for 2018 is $14 billion

In 2014 social mobile ad spending

surpassed non mobile spending

70% of marketers will

increase spend on social in 2015

SOCIAL MEDIA IS YOUR MARKETING WEAPON

SOCIAL MEDIA & YOUR MARKETING INFRASTRUCTURE


TOP 5 REASONS YOUR CUSTOMERS WANT TO FOLLOW YOU ON SOCIAL

1. To find out about your latest promotions and discounts

2. New product announcements and information

3. Customer service

4. Entertaining content

5. Ability to provide feedback


8 Strategies To Effectively “Sell Without Selling” On Social


#1: CHOOSE THE BEST CHANNELS FOR YOUR

BUSINESSFOCUS: Not all of them will be right for you. Choose 2-3 to do well, don’t try to conquer them all now!


#2: ENGAGE WITH GREAT CONTENT

Engage through: EDUCATING, ENTERTAINING, AND INSPIRING


#3: LISTEN AND RESPONDWhen people interact, comment back!

This is your chance to

showcase your expertise!


#4:BRING YOUR STAFF ONBOARD

If your business really is “likeable” your staff will be happy to participate!

Staff Photos are FUN!

• Birthdays• Events• New Hires

-Is your staff asking, “Did you find us online?”

-Or are they asking, in a truly interested way, “How did you find us?”

-- Hint: there is a huge difference


#5: ADVERTISE ON SOCIAL MEDIA

Who is your perfect new customer?

Reach them with Facebook, Twitter, & LinkedIn Ads

• Boosted Posts • Lookalike ads • Email Lists • Targeted “Like Ads”

• Twitter Cards • Promoted

Tweets

• LinkedIn Targeted Ads


#5: ADVERTISE ON SOCIAL MEDIA

Oh, the possibilities!

#6: CREATE A REFERRAL PROGRAM

Your current customers are your BEST asset. A referral is the biggest gift a current customer can give you!Loyalty Programs are POWERFUL.

• Create Incentives like a drawing or prize

• Use smart systems for referrals

• Advertise to your customers


#7: STOP THINKING SOCIAL MEDIA WILL BE FREE

Time Expertise Advertising



#8 MAKE A ROADMAPDo an audit of your social presence & define goals. What you already know will be your best guidebook.

• Who is your current audience? • What’s your conversion goal? • What times are you most successful? • What type of content gets the best response?

HOW CANLIKEABLE HELP?


Offline Marketing Solution To Turn Customers Into Fans


Content Scheduled And Managed For You


Hypertargeted Advertising and TurboPost ™

Boost lead generating content


Referral Program and Mobile Social Hub


LIKEABLE TRAININGAND EDUCATION-Educational Training Webinars

-Expert Customer Service

-Free Resources

-A Social Media Success Team


SOCIAL MEDIA HEALTH CHECK…

o Do many of my current customers already know where to find me on social media?

o Do I have regular interactions with happy customers online?

o Am I aware of my reputation and participation on my top three most-used social media sites?

o Am I posting original content from my business on social at least once weekly, using targeting and boosting, and getting consistent likes, comments, and shares?


WANT TOLEARN MORE?

Schedule a free demo of Likeable Jewelers & Social Media Consultation!

HOW:-Vist www.likeabledemo.com , call 212-359-4347, or reply to the email sent right after this webinar!

BY FRIDAY: Get started with Likeable and get a FREE MONTH (Value of up to $299)


GRAND PRIZE!

CONTACTNicole Kroese

[email protected]

TWITTER@nicolekroese

PHONE212-359-4347

QUESTIONS? Don’t forget to redeem your free month of Likeable by the end of the week!
