Rebekah Radice RebekahRadice.com

@RebekahRadice

Rebekah Radice RebekahRadice.com

@RebekahRadice

YOU’RE IN THE RIGHT PLACE IF YOU WANT TO LEARN...

• The 3 Types of Content Your Audience Craves

• How to Use Canva’s Tools to Brand Your Business

• How to Repurpose Your Content Into Short Graphics and Infographics

Make the 3 Types of Content Your Audience Craves1. Educational2. Entertaining3. Useful

1.

Educational● Help your

audience make an educated and informed decision

Twitter: @dailymuse

Educational● Improve their

business and/or life

Facebook: @constantcontact

Educational● Help them be

better / do something better

Facebook: @amyporterfield

Educational● Help them be

better / do something better

Facebook: @sproutsocial

Entertaining● Funny● Silly● Amusing● Touching● Heartwarming● Inspirational

Facebook Page: @positivepeople1

Entertaining● Funny● Silly● Amusing● Touching● Heartwarming● Inspirational

Facebook Page: @postplanner

Utility● Content that

helps ● Lets them make

the right decisions

Twitter Page: @jeffbullas

In Canva...● Use the

templates:○ Social Media○ Blog Graphic○ Pinterest

Graphic Instagram Post

Create the Ideal Length Post to Capture AttentionIf you want to pique audience interest, keep it snappy.

2.

The average human's attention span is... oh look, a squirrel!

1.

Source: Statistic Brain

FacebookIdeal length of a

status update: 40 characters.

TwitterIdeal Tweet Length:

100 characters without a link: 120 characters with a link.

1.

Tool Tip:LetterCount.co

m

Simplicity works!This post is 22 characters.

1.

Facebook Page: @postplanner

Create a Call to Action (CTA) people actually want to take action on.

Get specific.

3.

Facebook Page: @kimgarstboomsocial

Redirect the user to your website, blog, or event.

Facebook Page: @postplanner

Screenshot a slide from a presentation you made in Canva.

Twitter Page: @RebekahRadice

Use Post Planner to Find the perfect quote or status idea for your graphic.

4.

Now just add that to one of Canva's free, ready-made templates.

Use Canva to brand your images and create consistencyUse repetitive placement of text, the same typefaces and color palette.

1.5.

Add a logo or website address to your images to brand them as yours.

Use all of Canva’s tools for advanced branding ● Try pairing

contrasting fonts. A great rule of thumb is to choose fonts with high contrast.

6.

● Match Colors Within Your Designs to create color harmony.

● Try Using Grids for Your Images. Use different images with similar themes to create an eye-catching composition.

Repurpose your content into short graphics and Infographics.

Take points from a blog post or video and add them to a graphic.

6.

Use Canva to create Infographics, especially for examples and how-to’s.

Create thumbnails and intro/outro slides for your videos!

7.

● Use an image applicable to your video

● Avoid using too many colors or fonts as these will be too distracting

● Match your branding – consider using your logo or fonts

YouTube: @dottotech

Design a Email Header for Your HTML Templates

You can find header templates by selecting the “Email Header” design type .

8.

Create visual content that gives evergreen content a fresh face.

9.

Twitter: @PostPlanner

Pull quotes and images from old content (blog posts, webinars, etc) and use them to create completely new content.

Use visual marketing to create ads that sell.

10.

Facebook: @WalkMe

Relevant images get 94% more views than content without relevant images.

Twitter: @PostPlanner

●Choose images that support what you’re trying to say.

●Optimize your images for search.

YouTube: @theinstagramexpert

BONUS

Download our step by step guide to creating the perfect image for your audience - EVERY time. bitly.com/

AmazingVisuals

THANK YOU!