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A presentation for DCLG staff on live tweeting during speeches, teleconferences and events.
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Live tweetingAlexis BaileyHead of Digital Engagement@MsAlexisBailey
Why live tweet?
o More people can take part in an event o To start a two-way conversation o Gives more people the opportunity to ask questions o People can access the tweets after the event o More publicity for the next event o To share what’s going on in the organisation o To increase Twitter followers
o Easy to share links
Before the event
o What’s the #hashtag? What other relevant hashtags are there? Eg #LocalGov
o Find out the @usernames of speakers. What if they’re not on Twitter? Do they have a website?
o Who are the audience? What are their interests? o Get hold of the speech or presentation in advance.
Draft some tweets o Promote it on other channels o Encourage others to tweet along
o Let your follows know you’ll be live tweeting. Give them the date, time and hashtag
o Shorten your links
During the event
o Ask a colleague to make notes o Don’t try to tweet everything – only the highlights o Don’t tweet the questions, tweet the answers o Retweet other people o Check your notifications for comments and questions
o Introduce the speakero Take pictures
o Use video and audio
o Keep talking to people
o Decide on a format for quoting people
o Make sure your tweets make sense
Mistakes will happen
What will you do? o Delete o Ignore o Correct o Clarify o Apologise o Use humour
!o Think about your weaknesses, eg use a browser with a
spell check, ask someone to note down numbers o Keep calm and carry on
After the event
o Get other people to help answer questions o Don’t forget to thank people for taking part o Evaluate o Measure your engagement – retweets, replies,
clicks on links, new followers o Which tweets generated the most engagement
and why? o Use a free tool, eg Hashtracking, to measure the
reach of your hashtag o Who responded to your tweets? Could they help
promote future events?
Exercise
You are live tweeting during the local government finance settlement teleconference with @BrandonLewis !oWhat’s your hashtag? o Listen to the SoundCloud file. What would you tweet?
Examples
