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Why choose to Promote your Business

How to use Instagram for business. A beginners guide

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Why choose

to Promote your Business

Helps to increase Brand Awareness

Allows showcase products in a Creative Way

and establish Brand Identity

Allows to Engage with Customers

build the Community

Source: http://www.smedio.com/how-to-effectively-use-instagram-for-business-infographic/

How to achieve

Increase your followers by 50%?

Gain 1000 leads?

Increase brand awareness ? Increase Bookings

and Sales?

Step 1: Plan a strategyWhat do you want to achieve?

Step 2: Check out the competition

What theme did they use?How successful was it?

Where did they start? Their most successful posts?

Step 3: Decide on a theme

Tell Your Brand Story

Use Instagram to showcase the lifestyle of

your brand and your customers, rather than pushy sales messages.

Step 4: tell what you do in a creative and inspiring way

Makes its Followers feel important

It’s their customers’

lifestyle

Communicates a Mission: you wears

Adidas because you’re ORIGINAL

Which advantages you get by

following them

Step 5: Choose right hashtags

To build communities

To increase brand awareness

To be found by people who are looking for your business

To engage with your customers

To promote your products or content in the right place

Use relevant hashtags

Keywords or phrases associated with your brand, business or a

specific content

Don’t overuse them

Use 10 to 15 hashtags

Use HIGHLY popular hashtags +

MODERATELY popular + LESS popular +

one CUSTOM hashtag

Image credit: <a href="http://www.freepik.com/free-vector/information-technology-concept-vector_757850.htm">Designed by Freepik</a>

Before releasing any image, search around for similar

content to see which hashtags are likely to lead to the most awareness and engagement

http://top-hashtags.com/instagram/

Use

Step 5: Choose right hashtags

Image credit: <a href="http://www.freepik.com/free-vector/information-technology-concept-vector_757850.htm">Designed by Freepik</a>

Step 6:Learn from Big Brands

They use awesome high quality photos

They showcase a Lifestyle, not the product

They Inspire and educate their followers

http://instagram.com/p/xoYqRxLif4/Watch this Video

They ask customers to generate content

They start conversations and offer exclusive promotions

They use clear “call to actions” in post captions

They reward Followers With Promo Codes and appreciate them

They feature their products In Context

They introduce team and new employees

What is the secret of

astonishingly beautiful Photo and Customers’ engagement and appreciation

Let’s grow your Business with

Tell the world what you do

Yulia’s Profile

Socia Media e Digital Marketing Consultant

Yulia Seregina

About the Author

Yulia’s Twitter

[email protected]

Sources1. http://www.smedio.com/how-to-effectively-use-instagram-for-business-infographic/

2. http://socialgarden.com.au/instagram-advertising/effective-instagram-marketing-tips-for-business/

3. http://www.businessinsider.com/these-20-brands-have-mastered-the-use-of-instagram-2013-1?IR=T

4. http://www.socialmediaexaminer.com/instagram-for-business-tips/

5. http://www.socialmediaexaminer.com/instagram-for-business-tips/

6. http://www.jeffbullas.com/2015/01/21/the-7-steps-to-create-an-awesome-contest-on-instagram/