How to Use Twitter for Real Business Impact

How to Use Twitter for Real Business Impact Smart Tips from the Dummies Author!

Laura “@Pistachio” Fitton

Twitter’s Not Just for Marketing…

Use to to Generate Real Business Impact: 1.  A%ract

a targeted, engaged following 2.  Build community

with actual business impact 3.  Source Leads

and nurture valuable relaAonships 4.  Develop relaAonships

With media and influencers

Laura Fitton, Spring 2007 Homebound mom. Two kids under two.

NO business network in Boston

What’s Web 2.0?

Do I upgrade my browser to

see web 2.0?

Twitter is

Dumb!

Heh.

http://discover.twitter.com/first-tweet

Twitter is

Dumb!

Laura @Pistachio Fitton Evangelist, HubSpot Founder (acq. By HubSpot)

How did THAT Happen??!

Photo: http://www.flickr.com/photos/furryscalyman/

Twitter will Change the World

It Started a Bit Obsessively…

Twitter HAS

Changed the World

We’ve Only Just Begun…


Use it to Generate Real Business Impact: 1.  Attract



and nurture valuable relationships 4.  Develop relationships


1. Attract a targeted, engaged following

1.  WIIFT? – NOT About You.

2.  Be on a Mission – WHO should follow you? WHY?

Influence (was) ATTRACT

attention to yourself

WIIFT? What’s in it For Them?

PROVIDE attention & value to others

Influence (is)


Twitter Marketing in 2 Words:


Be Useful


Image: http://inay.org

Either write something worth reading or do something worth writing about. Benjamin Franklin “

Image Credit:"lhalstead"

Image: http://inay.org

SOLVE FOR THE HUMANS

Not just their happiness, but also their success.

Be on a Mission

Be on a Mission

Be on a Mission Mission: [@OurAcct] is where _(who)__ can find _(value offered)_. Bio: “follow us for…”

Be on a Mission

Use it to Generate Real Business Impact: 1.  A%ract






2. Build Community with actual business impact

1.  Define

2.  Nurture

3.  Measure

Define

Do this: •  Write down everything you know about

your ideal personas •  What are their challenges? •  How are they measured? •  What do they read? •  What (and where) do they share on social

media?

Share this: •  Content types that fit with everything you

know about their lives •  Solutions to their challenges •  Tools to help them crush their numbers •  Must-read articles and digests •  Shareable items that will make them look

good

Define

Nurture

How Can I Get More Followers?

Nurture

You don’t just want a following.

29

You want screaming, raving fans

41

32

No, Really, Pistachio. How Can I Get

More Followers?

Measure

35

Be generous.

•  the more you give, the more you get

•  build trust, credibility, & goodwill

•  increase # of pages & inbound links

37

Be helpful.

Helpful Relevant Remarkable Frequent

ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share? Read more: http://blog.hubspot.com/blog/tabid/6307/bid/10291/Helpful-is-the-New-Viral.aspx#ixzz1GsSghdGN

Helpful is the new viral.

37

39

Remarkable is the new ‘business as usual.’

Twitter’s Not Just for Marketing… Use it to Generate Real Business Impact: 1.  A%ract





3. Source Leads and nurture valuable relationships

1.  Listen, look, and provide value

2.  Keep in touch supporAvely

1. Listen, look and provide value.

Twitter Marketing in 4 Words:

Listen. Learn. Care. Serve.

Listen.

Learn.

Care.

Serve.

2. Keep in Touch Supportively

Integrate Social With Your Marketing Database

Keep in Touch Supportively








Twitter’s Not Just for Marketing… Use to to Generate Real Business Impact: 1.  A%ract





4. Develop Relationships with media and influencers

1.  Who needs your service?

2.  Who do they listen to?

3.  What you can do for these influencers?

build relationships

PAY COMPLIMENTS: RT right!

1.  copy/paste 2.  cleanup 3.  edit 4.  append http://bit.ly/RTright

THANK THE @REPORTER

for heaven’s sake, when you get mentioned, @mention the reporter who wrote it.

Any to

Many

6.8 BILLION.

The Message is the Influencer.

http://twitpic.com/135xa by @JKrums

Twitter’s Not Just for Marketing… Use to to Generate Real Business Impact: 1. A%ract

a targeted, engaged following 2. Build community

with actual business impact 3. Source Leads

and nurture valuable relaAonships 4. Develop relaAonships


4 FREE Tools for You… Your marketing grade & how to improve it http://grader.com

Library http://hubspot.com/library

Academy http://academy.hubspot.com

FREE Trial http://bit.ly/trySI

Effective Results ma%er, not raw effort

•  What’s in it for THEM? •  What is your community for and how do you nurture

it? •  Who can you help? (first via Twi%er, later with your

product?) •  Where are the people who need you already tuned in?

THANK YOU!

QUESTIONS?

Social Media

How to Use Twitter for Real Business Impact