Read time: 30 Minutes

Social Growth & Facebook Content Boosting Strategy ofICC T20 World Cup Official Sponsors

[2016]

Duration: March 3rd - April 3rd, 2016Channels: Facebook & Twitter

Brands Analyzed In This Report

2

Paid Post Detection: Methodology, Use & Why PropheSee

3

Contents

4

5

Social Fan Base

47K34M

1.9M

1.6M

5.6M

2.5M

6.2M

1.1M

382K

4.9K

151K

54K 2.3M

650K

3.9K

56K

35K

43K

6

Daily Audience Growth on Facebook

➔➔➔

50,000

37,500

25,000

12,500

0

7

Daily Audience Growth on Twitter

➔➔➔

10,000

7,500

5,000

2,500

0

Snapshot: Boosting on Facebook & The Outcome

8

Overview I: Number of Posts

9

Overview II: Engagements

10

Facebook: Organic vs. Paid: Content Resonance

11

30,000

25,000

20,000

15,000

10,000

5,000

0

Facebook: Organic vs. Paid: Advocacy & Conversation

●

●

12

Facebook: Boosting Efficiency

13

→→→

Facebook: Estimated Boosting Budget per Post (USD)

14

Best Performing Posts: Overall

15

357,420

352,759

3,468

1,193

28 March at 5:35 PM 1 April at 07:03 PM 8 March at 2:13 PM

Best Performing Posts: Promoted

16

28 March at 5:35 PM 1 April at 07:03 PM 8 March at 2:13 PM

357,420

352,759

3,468

1,193

Best Performing Organic Posts

17

24 March at 10:30 PM19 March at 04:55 PM 23 March at 10:30 PM

Boosting Overview: MRF Tyres

18

17 March at 10:57 AM 21 March at 08:16 PM

Photo22.2%

Link11.1%

Video66.7%

Best Performing Posts: MRF Tyres

19

17 March at 10:57 AM 28 March at 06:17 PM 19 March at 04:55 PM

Boosting Overview: Pepsi

20

25 March at 03:46 PM 20 March at 05 PM

Photo77.8%

Link22.2%

Best Performing Posts: Pepsi

21

28 March at 12:27 PM 25 March at 10:52 PM25 March at 03:46 PM

Boosting Overview: Emirates

22

Photo75%

21 March at 08:30 PM 11 March at 08:30 PM

Video25%

Best Performing Posts: Emirates

23

10 March at 6 PM 31 March at 08:30 PM21 March at 08:30 PM

Photo100%

Boosting Overview: Hyundai

24

08 March at 10 AM 1 April at 03:53 PM

Best Performing Posts: Hyundai

25

05 March at 09:58 PM 23 March at 10:56 PM08 March at 10 AM

Video25%

Photo 75%

Boosting Overview: Castrol Cricket

26

9 March at 03:33 PM25 March at 12 PM

Best Performing Posts: Castrol Cricket

27

25 March at 12 PM 31 March at 5 PM 19 March at 9 AM

Boosting Overview: LG

28

30 March at 10 AM 26 March at 11 AM Photo 80%

Video20%

Best Performing Posts: LG

29

29 March at 10 AM 31 March at 11:24 AM30 March at 10 AM

Boosting Overview: Reebok

30

Video29%

Photo 71%

8 March at 6 AM 31 March at 3 PM

Best Performing Posts: Reebok

31

8 March at 03:52 PM 18 March at 11 AM8 March at 6 AM

Photo100%

Boosting Overview: Reliance Communications

32

16 March at 06:30 PMPhoto 100 %

Best Performing Posts: Reliance Communications

33

23 March at 6 PM 24 March at 7 PM 27 February at 06:30 PM

Boosting Overview: Money Gram

34

28 March at 05:35 PM 25 March at 01:34 PMPhoto90%

Video10%

Best Performing Posts: Money Gram

35

28 March at 05:35 PM 1 April at 07:03 PM 8 March at 2:13 PM