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and the adventures of media arts

Indiana Jones and the Adventures of the Media Arts

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1. and the adventures of media arts 2. Hey Im Indy, named after the family dog I know Media Arts isn't Archeology but what the hell I am going to tell you a bit about it anyway Be warned the media presents many dangers Now spiral out!! 3. So Media Art you sayOur old friends at ACARA (2014) tell me that it is a form of communication that uses communication technologies such as television, film, radio, newspaper video games the internet and mobile media. 4. So to complicate matters, it appears we have several varieties of media, media arts, media and mass media. If you thought our predicament was bad. It is about to get worse, we will also have old and new forms of media to get our heads around. 5. New and old media Lets call this electronic and print But I think we might have another kind The other day a kid yelled out to me hey Indy, you on Twitter? After investigating this I found other similar articles like Facebook and Instagram Kids these days, its all they talk about. I wonder if these new school medias could be implemented into my Paleolithic Archaeology class or other classrooms for that matter? 6. So I like where our thinking is at with introducing new media into classrooms. Sure beats my school days with an old busted video recorder and making nature documentaries, I hate snakes! The problem is we have all this great technology, but who is putting the time in to teach me about it? And how will the schools get the resources? 7. Well the resource problem shouldnt be an issue Every student carries some form of phone or tablet with a camera in it, there must be a way I could create unique ways using this visual media to reach out to my students. Hell I could possibly use multimedia to film myself, and present my teaching instructions to students on their tablets! This way a couple might start paying attention!! 8. I am slightly concerned we may run into some dangers on our Media adventure: So my northern border colleague Pungente (1989) provided me with 8 key concepts of media literacy: 1. All media are construction 2. The media construct a version of reality. 3. Audiences negotiate meaning in the media. 4. Media have commercial implications. 5. Media contain ideological and value messages. 6. Media have social and political implications. 7. Form and content are closely related in the media. 8. Each medium has a unique aesthetic form. 9. 1. All media are construction Lets be honest this stuff isnt falling out of the sky. My students need to be made aware that all media forms are consciously made, we need to understand the motives of the people behind these media productions It reminds me of my Last Crusade where I came across that Hitler fella, talk about just fabricating rubbish propaganda! 10. 2. The media construct a version of reality. Now the students need to be careful of the different versions of positive and negative messages they can consume through the media Lets take my old nemesis Rupert Murdoch: Have a look at the rubbish and false versions of reality he is presenting through his media outlet Fox News!! He belongs in a MUSEUM!! FOX and friends: Big Game Hunting 11. 3. Audiences negotiate meaning in the media. Ok so now my students have been warned about the dangers associated with media lunatics Lets just hope I can show them how to extract the truthful and unbiased information from news sources! It is going to kill the kids, when I tell them not everything you read and watch on Facebook is real and truthful 12. 4. Media have Commercial Implications If there is one thing that scares me it is the power held by Media Production companies who control what is produced, distributed and therefore, seen. All students need to be aware of the commercial motives of the mass media! Ask yourself who paid for what your watching? Whats their business structure? Is it in their benefit to produce and show certain shows? 13. 5. Media contain ideological and value messages. Well everyone wants to give me their opinion on a way of life. The problem with the mainstream media is that they produce messages to the masses, and promote conformity about opinions that should be followed, and we are constantly told what constitutes a good life! As a teacher I need to make it known, that the students need to use their free thoughts and individuality to look at narratives and stories and create their own opinions. 14. 6. Media have social and political implications. Students be aware as we covered above all the outlets have motive, so ask yourself, why would a television station focus solely on public political blunders than on meaningful policy discussion? Are they catering to the lowest common denominator, or are they pushing a preferred party agenda? 7. Form and content are closely related in the media. Surely there is only one way to report a story. Lets remember our key target audience, beware students there is always a tactical approach. 8. Each medium has a unique aesthetic form. As we covered there are many forms of media and each try to cater for every pleasure!! 15. Well I think we have escaped this Adventure with a better understanding of the potential pitfalls associated with the all encompassing Media. Hang on does Jehova start with an I or a J, The Examiner spelt it with a J, but can I trust this source?? I am Dooooooooomed!