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How to start up and Instagram account, and best practices for building an active community there.
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What is Instagram?
Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them.
Who Uses Instagram?
• 200 m monthly users worldwide
• 41% of users are between 18 and 24
• 30% of teens think Instagram is the most important social network
• 49%/51% M/F
Using Instagram Strategically
• How does Instagram fit my business needs?• How important are visuals to my storytelling?• Is the audience appropriate for my product?• Will I commit the time to follow through?
What will I stop doing?• Do I have enough content to have a relevant
presence?• Where will that content come from?
Setting Up an Account
• iTunes or Play Store• Profile photo• Description (this is
the only place you can put a url)
• Hashtags
How to Take a Photo with Instagram
• Keep in mind, all photos are square• Use your phone’s camera or save photos to your phone’s
photo roll• Crop• Filters (don’t over-filter)• Caption• Video (possible, not recommended)
Monitoring and Engagement Tools
• PhotoRepost (app)• Iconosquare (.com)• IFTTT (.com)
Hashtags Help People Find Photos
• Search out similar accounts• Be consistent• Reposting (PhotoRepost App)
Building an Audience
• Following relevant hashtags• Follow influential Instagrammers, make a
personal introduction• Commenting on relevant photos• Promotions• Spread the word
Time Commitment
• Ideally, post 1-4 photos per day, depending on your audience and message
• 15 minutes a day finding and commenting on photos to build a community
Measurement
• Engagement is most important (comments and likes)
• Growth in followers• Use of a hashtag (Iconosquare)• No easy analytics, but adding up doesn’t
take too long