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© Kumei(, 2014 All rights reserved. Facebook Engagement, it is Sustainable?

Is your FB Page Healthy?

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Is it possible to create buzz in FB without Astronomical budget? Which is a more successful FB page: a) hugh number of FANS | LIKES, but low engagement with them? b) lesser number of FANS | LIKES, but with an average of 3 to 5% engagement?

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Page 1: Is your FB Page Healthy?

©  Kumei(,  2014  All  rights  reserved.  

 Facebook Engagement, it is

Sustainable?

Page 2: Is your FB Page Healthy?

The story so far goes……  v 1 year ago, our engagement is higher than many big brands

v 12 months later, we’re still maintaining higher engagement that many big companies

v  Date: Jan’ 2014

By: Oncoffeemakers.com

Page 3: Is your FB Page Healthy?

By: Oncoffeemakers.com

About Oncoffeemakers.com ü   A network of digital assets that

reaches 100,000 connections daily

ü  Website annual impressions of more than 1 million

ü  Feed subscribers of more than 30,000

ü  Facebook community of more than 183,000

ü  F&B group on LinkedIn (the biggest in Asia) of more than 10,000

Page 4: Is your FB Page Healthy?

 

Our Customers

By: Oncoffeemakers.com

Page 5: Is your FB Page Healthy?

By: Oncoffeemakers.com

Our value add  ü  We don't only help your brand

get "fans".

ü  We help your brand make friends.

ü  We help brands make friends with their customers.

ü  Capturing of Mind share before Market Share

ü  All our posts get high exposure!

Page 6: Is your FB Page Healthy?

By: Oncoffeemakers.com

How much buzz can we create?  Ø  Social Media Marketing is about creating buzz and excitement about your

brand.

Ø  In this deck, you have seen how we fare against some of the known brands.

Ø  Buzz is measure in terms of PTAT (people talking about this), this stats measures how many of your fans/non-fans share, like and comment on your post.

Ø  The higher it is, the more buzz and excitement you generate for your brand.

Page 7: Is your FB Page Healthy?

By: Oncoffeemakers.com

Summary  ² All the companies highlighted are pursuing different forms of

strategies,

² They have marketing budget,

² They have interesting contest,

² But we, OnCoffeeMakers created more buzz,

² We will do the same for you!

Page 8: Is your FB Page Healthy?

By: Oncoffeemakers.com

Oncoffeemakers.com buzz

Ø  Oncoffeemakers.com: Fan : 207K | PTAT: 12 K (as of 15th Mar’ 14)

Page 9: Is your FB Page Healthy?

By: Oncoffeemakers.com Ø  Starbucks: Fan: 250K | PTAT: 3.9K (as of 15th Mar’ 2014)

Other Brand Buzz

Page 10: Is your FB Page Healthy?

By: Oncoffeemakers.com Ø  The Coffee Bean : Fan: 94K | PTAT: 3.5K (as of 15th Mar’ 14)

Page 11: Is your FB Page Healthy?

By: Oncoffeemakers.com Ø  RWS: Fan: 432K | PTAT: 5.8K (as of 15th Mar; 2014)

Other Brand Buzz

Page 12: Is your FB Page Healthy?

By: Oncoffeemakers.com Ø  Singtel: Fan: 261K | PTAT: 7.2K (as of 15th Mar’ 14)

Page 13: Is your FB Page Healthy?

By: Oncoffeemakers.com

We can make Social Media works for your business.

Contact us for more details:

e: [email protected] m: +65 97396969 t: +65 68325682