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In what ways does your media product use, develop or challenge forms and conventions of real media products? EVALUATION – QUESTION 1

Kajals powerpoint evaluation - Q1

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In what ways does your media product use, develop or challenge forms and conventions of real media products?

EVALUATION – QUESTION 1

Page 2: Kajals powerpoint evaluation - Q1

Preliminary Task:

In the preliminary task of creating a student magazine, we targeted it at High School students. We did this because we thought we would have a large target audience of many years at a High School, and that many students may be going through a time of trying to look cool, and messing around or maturing which is typical. Therefore, these students will be more likely to read the magazine, as that is where they can find advice on how to act and be better, and where they can relax and enjoy reading gossip to help them out.

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We used forms and conventions of real media products to create our final image to make it look realistic and professional. One of the ways that helped to achieve this was thorough research, such as our Similar Text Analysis, in which I analysed and looked at front pages, contents pages and double page spreads from magazines such as a double page spread of Paramore from the magazine Rock Sound and a contents page from Kerrang. The other research I conducted was Codes and Conventions, Target Audience Research, and Subject Matter Research.

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We placed the masthead at the top of the page, which was very common amongst other student magazines such as College, moreover; our main image was of two High School girls, which we thought was appropriate considering this is a magazine for students and so students can relate to it. The camera shot of the image was a two shot/mid shot which shows the two girls clearly laughing, and the background of the school building to make it look more realistic that they are in school and on the benches. Looking at other Student magazines Kelsie and I saw that even though the magazines were colourful, it was professional as it is for school. To cooperate this in our magazine we used the colours of the school logo and the jumpers of the two girls to bring it together, look professional but also seem attractive to our target audience of High School students. Additionally, other Student Magazines kept their prices low or free as this is for students, so we kept our magazine free. We kept the barcode at the bottom of the page, which it always is in any type of magazine, and to the right.

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Our Student Contents page also looked professional, simple and colourful so that it is easy to find the pages the students want to read. On the right we placed a big image of a student so that the magazine is more relatable to students. Like other Student magazines we placed the page numbers on the images so that the students can instantly look at the image and see the number and quickly turn to it. Furthermore, other Student magazines had a colour scheme and a house style which was carried throughout the magazine, which we also did. The colour scheme of red, white and blue was used in both our front page and contents page, and the house style for example, the font of the straplines and headlines were used in the writing on both the front page and contents page.

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Main Task:

In my main task my partner and I chose the genre of Rock and I featured a Rock group of two people as the main image on the front page. I chose a band as that is what 42% of the target audience wanted. We chose the genre of Rock as I already had some ideas in my head that I wanted to try out such as the main image and the layout of the magazine but also I wanted a challenge as I am more into the ‘girly’ magazines such as, Glamour and Heat and so I wanted to see how well I could do.

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I looked at existing Rock magazines to see the layout and structure of their magazines and the colours used such as Kerrang, Billboard and Rock Sound. I saw that there was a lot of black and so the colour scheme of my magazine is white, black and shades of red.

Our masthead of “Rock Circuit” tells the reader quickly which type of genre this magazine is which is common amongst other magazines such as Classic Rock and Rock Sound. I placed the masthead at the top and in bold to stand out. I also kept the main image in white and black to make the masthead stand out which is used in many other Rock magazines such as Classic Rock.

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Using my research I saw the costumes and hair and makeup was very black, wild and bold. And so I told my group members to wear black and for Lois to wear dark eyeshadow. Other groups and artists also had their instruments in their hands, and so to make my Rock magazine realistic I told Lois to wear her guitar. Both their emotions were intimidating and scary as that is what I saw on other magazines.

Additionally, the barcode and price was placed at the bottom right corner of the page where it normally is in any magazine. My partner and I made sure the price of the magazine of £1.99 was reasonable as it is a common price with other magazines. I made sure the price wasn’t too bold and big so that it catches the eye, as I don’t want the audience to be put off. The issue date was put under the masthead on the right hand side where it can be seen.

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In my contents page I kept the writing simple, informative and with a visual image to brighten it up and not look as boring. I also kept the colour scheme the same of black, white and shades of red to look similar as the front page. Moreover, most contents pages from any magazine has an editor’s letter so I featured an editor’s letter aswell to give the reader a bit of knowledge on this issue of the magazine and make it seem more exciting.

Aswell as the bold image of Lois in a medium long shot to catch the reader’s attention, I also displayed two more small images of posters in the magazine to show the reader what is in the magazine very quickly. Furthermore, I placed the page number aswell so it can be seen quickly and the reader can quickly turn to it.

Many magazines offer posters inside to act as an incentive to buy the magazine, and so I used this technique aswell by displaying a puff in a pug on the front page saying, ‘WIN A SIGNED POSTER’ to make the audience buy the magazine as they may want a signed poster from their favourite Rock band or artist. I also placed the image of two posters on the contents page to make the consumer read on and find the posters in the magazine. Additionally, my partner and I also placed the masthead on the top of the contents page as we both liked the technique used by other magazines such as “NME”.

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In my double page spread I featured an Interview of the Rock band on my front page. I did this as I knew that it was common and it was the best way for the reader to be interested in the magazine as they are able to know more information on the Rock band they love. I wrapped the text around the image to make my magazine look professional and realistic. It also brought the page together. I used help from other magazines to place my image on the page as I saw from Kerrang, Classic Rock and Rock Sound that their image is bold, big and eye catching and so I made my image as big as I could to catch the readers eye whilst flicking through the magazine whilst still keeping space for my interview. My colour scheme of black, white and shades of red was still kept so that it looked similar to the contents page and front page.

I believe my media product does not challenge forms and conventions of real media products as I wanted my magazine to be realistic and so look like a typical Rock magazine.