Buyer Persona:

Lady GagaFebruary 2015

Sabrina • Background:

• High School Student• Hopes to major in Art or Theatre• Single

• Demographics:• Gender: Skews female• Age Range: 13-21• HH Income: $800• Suburban

• Identifiers:• Dyed hair• “Put your paws up!”• Eccentric clothing style

Social Media Messaging: Instagram post – “Met Mother

Monster today <3 “

• Goals:• Graduate from high school • Get accepted into an art

school• Come out to friends &

family

• Challenges: • Bullied at school daily• Parents divorced• Low income• Part of the LGBT community

• How we help: • Make people feel like rock

stars. Give strength and empower through music.

Sabrina

0 Real Quotes:0 “I get bullied on a daily

basis at school for the clothes I wear, the way I act…for being me.”

0 “My parents disapprove of my hobbies and interests.”

0 Common Objections:0 I’m worried about how my

parents will react when I tell them I’m gay.

0 I don’t want people’s negativity to affect me.

Sabrina

Best social Network for brand: Twitter. Permits one-on-one interaction with fans.

0 Marketing Message:0 A sense of belonging and empowerment.

0 Elevator Pitch:0 You define beauty for yourself, society doesn’t define your beauty.

My music proclaims that you have to be unique and different and shine in your own way. At the end of the day, you wont be happy until you love yourself and that is how my music can empower you.

SabrinaTweet: “Need some feel good music. @LadyGaga on #repeat”