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Using LinkedIn to grow your business and build the reputation of your brand. This particular presentation focuses in on the value of your connections and LinkedIn groups. Mel is available to present at your company or organization about branding, social media or customer experience. Please visit www.omicle.com to learn more.
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@MelDepaoli
Leveraging LinkedIn
HOW TO GROW YOUR BUSINESS USING LINKEDIN
@MelDepaoli
The Connection Spectrum: Where do you fall?
@MelDepaoli
Hi Janel,Thank you for reaching out. I am happy to connect with you. May I ask how you heard about me and why you are interested in connecting? Thank you in advance for your help.~Mel
@MelDepaoli
Past colleague Liked a comment they posted Work in the same city
Friend They are a client Competitor
Went to college with them Belong to the same church Went to high school with them
Met at a networking event Met at a job interview Support a cause you also supportBelong to a group they belong
toWent on a date with them Kids play together
Read an article they wrote They launched a new product
Service provider for someone you know
Liked an article they shared Current colleague
You follow them on Twitter
Shared one of their updates Live in the same city Your neighbor
On a board with them Complementary business Want to learn more about them
Presented at their event You are connected on Facebook Liked one of their updates
Read an article about their company
Looking for a job Someone introduced you
You have a common friend They are a prospect Read an article written about themThey won an award Work in the same building LinkedIn suggested them
Venture / Angel funding Family member Political affiliation
Responded to a comment they posted
You want them to hire you Had a conversation with them
You don’t know how to say “no” Belong to the same association Hold meetings at the same location
@MelDepaoli
Hi Jenny, in doing research for an article that I am writing about ____. I came across your article "insert title". When I looked you up on LinkedIn, I noticed that we have a few groups in common as well. I am interested in connecting with you to ____
@MelDepaoli
Types of LinkedIn Groups
Members-Only• Padlock icon next to the group
name.• Discussions will NOT appear in
search engines.• Discussions are visible to
members of the group only.
Open Groups• Discussions ARE searchable by
the search engines.• Discussions ARE visible to
anyone online.• Discussions can be shared on
other social networking sites.
@MelDepaoli
Search Engine Optimization
SEO is influenced by your SMOSocial Media Optimization
@MelDepaoliJob Title
Location / Communi
ty Job Searc
h
Networking Group
Gender
Ethnicity
Professions
Industry
High School Alumni
College
Alumni
User-based Communitie
s
Types of Groups
@MelDepaoli
60%30%
10%
Your Group Breakdown
Customer FocusedIndustry FocusedOther
Group SettingsCustomize your group settings.
@MelDepaoli
Group Member ListYou have access to all of the members!
@MelDepaoli
@MelDepaoli
@MelDepaoli
LIVE Demo
Thank YOU!
Mel DePaoliBrand Catalyst & Speaker, [email protected] | 425.440.1099
Download these slides at:www.slideshare.net/MelanieDePaoli
