Leveraging Social Media 

to Increase Client

Loyaltyby Idris Clay

Presented November 22, 2012

Table of Contents●Twitter History●Twitter + Business Relationship●Twitter for Business●Marketing + Sales●How to Tweet for Business●What Others are DoingoExamples

●Liberty Tax Service #12519oEngaging Target AudienceoList of ContactsoMultimedia

Twitter History Twitter is 

A great place for keeping people informed without blogging.

A great business tool for quickly communicating a message to a group of people.

●Micro-blogging

●Social Messaging

Twitter History Twitter is 

Faster and more immediate than "traditional" media.

Used by everybody to connect with an audience

●News Reporting

●Social Media Marketing

Twitter + Business Relationship

Twitter has been used as a tool for coordinating events with a group of people or keeping people informed of company-sponsored developments.

The streaming news ticker of this digital age is Twitter. It has proved to be the the greatest resource for quickly reporting news to a huge group of people.

Even Barack Obama's presidential campaign has effectively used Twitter to spread his  message among the American public.

Liberty Taxes + Twitter

●Marketing + Sales

●How-To

Marketing + SalesWith the increase of social media ads, smartphone usage, and texting among consumers, our clients will easily transition from traditional Lady Liberty wavers to instant Twitter updates                                                                     online and via their cell                                                                     phones about tax                                                                     news from the IRS                                                                     and office events

How-To Tweet for Business

#taxpreparer    #Memphis    #Millington           #TweetMyJobs

#incometax                                                        #income

#irs    #taxtip                                                      #tax

@libertytax12519 "Starting a new hashtag for our clients. Got a question for me or a #taxtip to share. Add this to your tweet.

#lts12519"

Liberty Tax Service

What other franchises are doing on

Liberty Tax Service Twitter Example

 

Official Liberty Tax Service Twitter Account

Liberty Tax Service #12519

 Twitter Acct:   @libertytax12519Location:    Millington, TN

Engaging Target Audience

Clients●Volunteer & Non-profits●Military & Veterans●Healthcare Workers●Teachers●Police Officers

Conversation (Engagement)●Official Website/Twitter●Franchising Opportunities●Job Listings●Local News●Cash In a Flash●Appreciation Weeks

List of Contacts

●Last year’s clients (Contact email)●Email correspondence●Voice mail (announcement)●Business cards (url)●Fliers●Facebook

Multimedia

●Office Events●Lady Libertyohttp://youtu.be/rkxD2YqBZas?hd=1

●InterviewoEmployeesoClientsoBusinesses