LinkedIn: Birth of Your Personal Brand

LinkedIn: Building Your Personal Brand

Georgie Brown Co Founder & Managing Partner Big Couch Media Group@georgiannebrown

"We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head

marketer for the brand called You.“-Tom Peters, Management Guru

Forbes Magazine 1997www.bigcouchmedia.com

www.bigcouchmedia.com

Discussion Topics

•Why LinkedIn •Tips and Best Practices•Open Discussion


Staggering Statistics

• 364 million members – first quarter 2015• Fortune 500 CEO’s are on

LinkedIn • Companies aggressively using

LinkedIn as a recruitment tool for talent • 2.7 million companies have

company pages on LinkedIn


6 BILLION PROFESSIONAL SEARCHES IN 2014!

... People are checking you out!www.bigcouchmedia.com


• Stay connected to colleagues and business associates • Receive notifications when connections change jobs or gets a

promotion • Connections will also see your updates in their news feed


• Value Proposition: What do you stand for? • Differentiation: What makes you stand out? • Marketability: What makes you compelling?



• Good photo image• Background image


Value Proposition: What do you stand for?



Differentiation: What makes you stand out?


Marketability: What makes you compelling?


Additional Information

• Certifications • Languages• Volunteer • Education


Recommendations


Endorsements


Connect

• Aggressively connect with current and former colleagues, clients and business associates

• Write a personal note

• 2 million Groups on LinkedIn

• Actively engage – become a thought leader

• Group participants get 4x the profile views

Groups


LinkedIn Publishing

• Establish as a thought leader

• Followers alerted when published

• Automatically feeds to Twitter


Summary

• LinkedIn is a great opportunity to build your PERSONAL BRAND – due to its massive reach • Put your best foot forward with your profile

to reflect the quality and credibility of your PERSONAL BRAND • CONNECT!• Use the robust tools and engage with the

active LinkedIn social community to build your PERSONAL BRAND • HAVE FUN!


“Your brand is what people say about you when you leave the room”

- Jeff Bezos, Founder Amazon



Social Media

LinkedIn: Birth of Your Personal Brand