LinkedIn: Essential Tool for Your Personal & Professional Tool

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    13-Jul-2015

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<ul><li><p>Megan C. Powers </p><p>Powers of Marketing </p><p>Consultant </p><p>@meganpowers </p></li><li><p>What Well Cover High-Level Overview of Different Social Platforms (4 biz) </p><p> Purposes &amp; some things you might not have thought of </p><p> LinkedIn: Best Practices for your Brand </p><p> Your personal brand &amp; business brand are intertwined </p><p> Whats (really) New in LinkedIn? </p><p> The only constant is change </p><p> Questions &amp; Answers </p><p> But, of course, ask throughout! </p></li><li><p>Other Social Media Platforms for Business </p></li><li><p>Twitter 140 characters to work with (1 billion+ users) </p><p> Post photos5x the engagement vs. text only </p><p> Post links to blogs , videos, Web site (47% of people who follow a brand on TW are likely to visit Website) </p><p> Follow Business people </p><p> Other realtors </p><p> ANY interesting topic/person </p><p> Create lists </p><p> Retweet, favorite, &amp; reply to build relationships </p></li><li><p>Instagram Its ALL visual photo-based (150m users; 75m use it daily) </p><p> 65% of the worlds top 100 brands have IG accounts </p><p> You will be found &amp; followed because of hashtags = # </p><p> #realestate #homebuying #sandiego #views #missionvalley </p><p> Unlimited number of characters available </p><p> Post to Twitter &amp; Facebook at the same time </p><p> You can comment &amp; be interactive with followers </p></li><li><p>Google+ Everyone with a gmail account now has a Google+ profile </p><p> Works similarly to Facebook in terms of posting </p><p> More actively used by businesses than individuals </p><p> It is growing in popularity </p><p> To like a post, click +1; share, click the arrow -&gt; </p><p> Hangouts where you can have group video / voice calls for free </p><p> live group conversations (replacement for Skype) </p><p> On air channel has a schedule of broadcast you can participate in </p></li><li><p>Pinterest Also VERY visual (70m users; 80% female) </p><p> 9m users have Pinterest connected to their FB </p><p> Like an online magazine </p><p> Users create boards &amp; pin things to the boards </p><p> create boards of any theme (Dream Home) </p><p> Install the pin it button in your browser &amp; pin just about anything </p><p>on the Internet </p><p> within Pinterest, you then re-pin pins from those you follow </p><p>(most likely not an original pin from them) </p></li><li><p>Facebook Most familiar for everyone (1.26b users; 757m active daily) </p><p> Growth has slowed, but remains where more people are </p><p> Less (organically) useful now for business pages </p><p> FB changed their algorithm </p><p> To be seen you need to pay to boost posts </p><p> Be sure to look at your insights to gauge when your followers </p><p>are online &amp; when you get the most engagement </p></li><li><p>Established 2003 </p><p>THE Social Network for Professionals </p><p>No longer just a place to find a job! </p></li><li><p>By the Numbers 277 million users </p><p> 3 million business pages </p><p> 2.1 million groups </p><p> 1,500 school / university profiles </p><p> 40% of users check it daily </p><p> 1 billion endorsements </p><p>Bottom line? Its an essential tool! Try to implement these recs a bit at a time </p></li><li><p>Basics - Homepage </p></li><li><p>Basics Homepage Menu </p><p> Business Services: Jobs &amp; advertising </p><p> Upgrade: Premium services </p><p> 207 - # of invitations &amp; messages </p><p>I have in my inbox </p><p> 2 showing notifications, much </p><p>like Facebook </p><p> NEW: Showing you someone </p><p>who recently joined LI </p></li><li><p>Basics Your Profile Make it complete! </p></li><li><p>Basics Your Profile Its all in the details </p><p> A. This is separate from any title enteredtotally customizable &amp; is whats visible in search results </p><p> B. These fields are populated by LI, based on what you have entered in your work history </p></li><li><p>Basics This is your online resume, </p><p>but plumped-up </p><p> Use keywords in your summary / job descriptions </p><p> Similar to keywords used in Website optimization </p><p> These are words you want to be found by (Realtor, San Diego, Home buying, Home selling, etc.) </p></li><li><p>Basics Your Profile Now includes personal details </p></li><li><p>Details, Details, Details! LinkedIn is now working like a CRM system </p></li><li><p>Endorsements &amp; Recommendations Endorsements (new) </p><p> Connections endorse those skills you have listed </p><p> They can also add new ones, which you can approve (or not) </p><p> Recommendations </p><p> Request them from people you have worked with </p><p> Review them before you approve adding to profile </p><p> Give also, but you dont necessarily have to give to get </p></li><li><p>Improve Your Profile Click the Improve Your Profile Button </p><p> You will be prompted to add details </p><p> Add images/videos (new listings, tips, happy clients?) </p></li><li><p>Showcase your Business &amp; Services In addition to your personal page, you can have a </p><p>business page its an individual choice </p><p> Under Interests, select Companies </p><p> Companies you follow will display here (their latest updates) </p><p> On the right side, theres a Create button </p><p> Gives you an additional place to showcase the happenings of your business </p><p> A place to brag </p><p> Link-back to your Website </p></li><li><p>Showcase your Business &amp; Services Great Example! </p></li><li><p>Adding Connections Two ways to do it: </p><p> Swiftly / sweeping (time-saving) </p><p> Deliberately / one at a time (authentically) </p><p> Recommendations </p><p> If you get someones business card, add them </p><p> Be sure to note how you met in the invite </p><p> Dont add from your mobile </p><p> It does not let you add a note </p></li><li><p>Connections vs. Contacts Connections </p><p> 1st Degree connections </p><p> 2nd Degree = someone youre </p><p>connected to is connected to them </p><p> Contacts (umbrella term) </p><p> Someone youve saved </p><p>or imported (wish list) </p><p> Include a note re: how you </p><p>met and/or Tag them </p><p> Great way to sort </p></li><li><p>Tips for Growing your Network Search Alumni from your Schools </p></li><li><p>Tips for Growing your Network Join Groups </p><p>(or create one but then you have to moderate it) </p><p> People are more open to connecting with fellow group members (no e-mail required to request the connection) </p><p> Choose a variety of your professional &amp; personal interests </p><p> Be present &amp; active </p></li><li><p>Be Present &amp; Active Within the groups you belong to </p><p> Get involved in the conversations </p><p> Ask questions to start </p><p>a dialog </p><p> Word of warning: </p><p>Selling is frowned- </p><p>upon within groups </p><p> Comment or like posts </p><p>from other members </p></li><li><p>Be Present &amp; Active Post Updates regularly </p><p> Each time you like or comment, your name is seen </p><p> Each time you post an update, your name is seen </p><p> Each time you update your profile, your name is seen </p></li><li><p>Be Present &amp; Active Use the bit.ly URL shortener in updates </p></li><li><p>Tips for Growing your Network Ask for Help! </p></li><li><p>LinkedIn E-mail Notifications You can control what email you receive (in settings) </p></li><li><p>Latest Changes in LinkedIn You can now block other users </p><p> If a user blocks another LinkedIn member, the two will no longer have access to each other's profiles. </p><p> If the users were connected, the connection will be broken, &amp; neither user will be able to message the other. </p><p> Members are not alerted when they are blocked. </p><p> Select the drop-down arrow to right of the "send a message" button on that person's profile page; one of the options is "block or report." </p></li><li><p>Latest Changes in LinkedIn More detail is available regarding whos viewed your </p><p>profile OLD Version: </p></li><li><p>Latest Changes in LinkedIn Now </p></li><li><p>Questions? </p></li><li><p>Thank You! Megan Powers add me on LinkedIn! </p><p>Twitter: @meganpowers </p><p>Instagram: @meganpowers_sd </p><p>E-mail: mcp@megancpowers.com </p><p>Website: www.megancpowers.com </p></li></ul>