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A brief overview with lots of helpful tips to make your LinkedIn profile a productive tool for selling, promoting your business and finding your next job.
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Good Ideas…And BAD!
LinkedIn From My Perspective
These tips can be used by just about anyone.
It’s important to note what you want to get out of LinkedIn.
Dfvadfbdafa I is your online resume.
THIS IS VERY IMPORTANT
IS NOT
Profile Picture
Good Idea Bad Idea
What Should Your Headline Say?
Good IdeaUse key words relevant to your line of work.
Bad IdeaCalling yourself a: guru, ninja, black belt, expert, or a “proven” anything. No one searches for any of those
things.
Your Professional Summary
Good Idea
Share what you do and how it can help an individual or a business. Add more key words that people will search for.
Bad IdeaWriting about yourself in the third person.
Job History
Good Idea When possible, use your companies mission statement directly from their media information. Show every job. be honest, be humble, state your accomplishments as factually as possible.
Bad IdeaCreating hokey titles like “head bottle washer” or pseudo serious titles like “Director of Fun!”
Volunteerism
Good IdeaGet Active In Your Community.
If you’re not doing something to benefit your community why would your community do anything to
benefit you?Bad Idea
Not doing something to benefit your community. Find you passion and share it
Recommendations
Good IdeaAsk people from all walks of life to recommend you:
friends, co-workers, customers, managers, people in the community.
Bad IdeaNot asking for recommendations is likeHaving this guy on your profile
Who do I link In With?
Good IdeaEveryone you know: Co-workers, customers,
networking contacts, people from the community, from High school, from College.
Bad Idea Reaching out to someone you have never met.
Using the generic “ I would like to add you to my professional network.” This space is editable for a
reason.
Introductions
Good IdeaGrow your network by asking people you know to
introduce you to people you want to know
Bad IdeaTelling people “ Gee I don’t really know him/her that well so I wouldn’t be comfortable introducing you.”
Groups
Good IdeaYou Can join up to 50 Groups
Do it. Join a wide variety of groups with various subject matters
Bad ideaNever offering any topics or opinions.
Timeline
Good IdeaFollow different companies to create your own digital
“newspaper” with headlines just for you. Post engaging content.
Bad IdeaPosting pictures like this.
Again, this is not Facebook
Accolades
Good IdeaLet the world know when you’ve accomplished
something.
Bad IdeaBragging
You didn’t “single handedly” accomplish anything. It took a lot of hard work. Recognize those who got you
there.
Education
Good IdeaBe clear and concise. State what degrees you have
achieved or are achieving. Include years attended & graduation dates.
Bad IdeaBragging.
See slide 13, don’t be a jerk.
Links
Good IdeaShare your website, blog and twitter handle.
Bad IdeaForgetting to proof read and make sure the link works
as it is supposed to.
Contact Information
Good IdeaMake: email website and phone number available
Bad IdeaForgetting to update your email and phone number
and website, when you change companies.
Interests & Personal Details
Good IdeaShare what you are passionate about. You will be
amazed to find how many other people care about the same things as you.
Bad IdeaLeaving this section blank.
Organizations
Good IdeaLet the world know who you affiliate yourself with.
Bad IdeaNot being active so you don’t have
organizations to share on your profile.
Thank You!Participants like you are crucial to my success.
If you would like more information or want to schedule a LinkedIn Session for your organization please contact me: