GSK 2014

Fergal OKeeffe

Why a profile?How to do it?What next?

Personalize this deck by adding your LI profile photo and your name2

Personalize this deck by adding your LI profile photo and your name3

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Connect to opportunity

Our overall value proposition 4

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Members414M

Members per second>2 New

Monthly unique visitors100MGrowing global network

6LinkedIn helps its membersCONNECT

STAY INFORMEDGET HIRED

Our value propositions for members three ways that LinkedIn helps its members 6

Build a great profile7

An ideal starting point for connecting with your professional world is building a great profile on LinkedIn

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Add a professional photo

1More views with a profile photo than without14xSource: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing8

Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable. You dont have to enlist the help of a professional photographer ensure youre dressed professionally and alone in the shot and you can even take a photo with the help of a colleague. 8

Write an attention-grabbing headline

2Explain what it is you doShow your passion and value

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Your profile is the front page of your story. The headline is a great way to show your value and passion in one quick line. Inspire the viewer to read more.9

Draft a compelling summary

3Focus on career accomplishments and aspirationsRecommend 40 words or moreInclude keywords not buzzwords

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Adding a summary of 40 words or more makes your profile more likely to turn up in a future employers search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments.10

Detail your past work experience

4More profile views than those without12xSource: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing

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Its essential to list all past experience. Your profile is 12 times more likely to be viewed if you have more than one position listed. 11

5Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+EditingAdd examples of your work in photos presentations & videosGive a dynamic, visually appealing representation of your professional story

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Illustrate your unique professional story and achievements by adding visuals such pictures, compelling videos, links to news stories and innovative presentations to your experience section.12

Add skills and get endorsed for them

6Include a mix of high level and niche skills

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Add skills The optimal number is unique to each person. Include a mix of high level and niche skills and be specific.Get Endorsements -Add skills that your connections can endorse you for and recognize those youve worked with on their professional skills. There are over 3 billion endorsements given to date on LinkedIn.13

Include Volunteer Experiences & Causes

7More profile views than those without6xSource: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing

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Adding causes and volunteer experience is a great way to round out your professional identity. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience.14

15STAY INFORMEDBuild your professional brand

The most relevant professional news and knowledge

Pulse

Influencers & Publishing

Groups

Slide Share

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There are many ways for your to share what you know on LinkedIn, and to also learn from others who are sharing their expertise. I am going to dive deeper into a couple of these.

SlideShare upload you presentations, or infographics. New functionality now where you can with one click from SlideShare, add a presentation to your LinkedIn profileGroups We have over 2.1M groups on LinkedIn connect with other professionals with similar interests to you. Collaborate, share, discussPulse Consume content on the topics that interest you.Influencers Follow industry influencers

We also have member publishing, which hopefully youve heard of. Were going to dive deeper into that in a little bit.

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Find and join GroupsParticipate in discussions related to your industry

Look for groups relating to your industry, function, and career interest then join a few to stay up to date on trending topics and news. Build a solid professional reputation by sharing your ideas and commenting on others posts and providing advice where appropriate. 17

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Build your knowledgeDiscover content that matters to you

Keep up to date on industry news and articles on LinkedIn that will make you better at the job you have now. 18

19Gain insights from top industry leaders

Helping you grow and engage your network20Sharing updates vs. publishing postsShare links, articles, images, quotes or anything else your followers might be interested inDeeply explore topics that matter to you, then watch the comments to see your impactUPDATESPUBLISHING

Share your knowledge, perspective, or what you care about with a status updateGrow your reach21

Grow your reach: Writing on LinkedIn is a great way to tap into and grow your network. Not only will your posts reach your connections, you can also build a following

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Publishing on LinkedInBecomes part of your profileGets shared with your networkReaches the largest group of professionals ever assembled

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Be known for what you knowStrengthen your reputation and grow your reach

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2014 LinkedIn Corporation. All Rights Reserved.2014 LinkedIn Corporation. All Rights Reserved.