LinkedIn  Top  10  Tips  

Essen0als  &  Advanced  

Created  and  presented  by:  Joyce  Sullivan  SocMediaFin,  Inc.  September  29,  2015  

September  29  2015  @JoyceMSullivan    @SocMediaFin    @ProfJoyceSull  

The Five Questions ~ ①  Brand

② Message

③  Audience

④  Tool

⑤  Journey

① Who are you?

② What do you have to say?

③ Who are you trying to reach

④  How do they want to be reached?

⑤  Once you connect, what’s your plan?

@JoyceMSullivan  

The  5  ques'ons℠-­‐  with  your  answers  

1.  Who  are  you?  

2.  What  do  you  have  to  say?  

3.  Who  are  you  trying  to  reach?  

4.  How  do  they  WANT  to  be  reached?  

5.  Once  you  are  ready  to  connect,  then  what?  

The  5  ques'ons℠  

1.  Who  are  you?  Employee,  business-­‐line  owner,  industry  execu0ve,  wealth  manager,  private  banker  

2.  What  do  you  have  to  say?  

Great  skills,  great  products,    excellent  company  to  work  with,  outstanding  service  

3.  Who  are  you  trying  to  reach?  

Hiring  manager,  current  customer,  new  customer,  industry  leaders,  compe0tors  

The  5  ques'ons℠

4.  How  do  they  WANT  to  be  

reached?  ...  Or  not.  

!   Email  (home  or  work)  !   Voicemail  !   Phone  text  !   LinkedIn  !   TwiYer  !   LinkedIn  !   Facebook    !   In  Person  !   Other  public  or  private  messages  

5.  Once  you  are  ready  to    connect,  

then  what?  

What’s  your  plan?  How  do  you  develop  meaningful  connec0ons  while  naviga0ng  the  

world  of  online  communica0ons?  

LinkedIn – The Essentials ①  Name ②  Professional Photo ③  Functional Title ④  Background photo

⑤  Location ⑥  Industry

⑦  Custom weblink ⑧  Connections ⑨  Photo Visibility ⑩  Education 11  Experience 12  Summary 13  Endorsements 14  Recommendations

15  Awards 16  Publications 17  Patents 18  Interests 19  Groups

The Essentials

①  Professional Photo look the part

②  Functional Title drives search engine results

③  Custom weblink your name vs alphanumeric

④  Connections 200+ = 1st 2nd 3rd connection depth

⑤  Photo Visibility Make available to Everyone

⑥  Summary Using 1st vs 3rd person voice

⑦  Education, Experience: The core of who you are

⑧  Awards, Publications: Unique and distinguishing

⑨  Interests Interests outside of work

⑩  Groups Leveraging group connections

The essentials get you started ~

The next Top Ten are all about - engaging

- sharing your voice - getting introduced

- being generous

Sharing Your Voice 1. Share an update

Create a status update to share with your 1st degree connections: 140 characters including weblinks and connection mentions

Sharing Your Voice 2. Comment on an article and invite others

Include weblink to article; LinkedIn displays photo and beginning of article; add your own comment above story for engagement

Sharing Your Voice 3. Share video, add your comment, invite others to

engage

Sharing Your Voice 4. Be generous. Share your connections’ successes

Sharing Your Voice 5. Publish a Post

LinkedIn’s blogging platform

Sharing Your Voice 6. Create your draft

Publish a post

Sharing Your Voice 6. Publish Your Article + Alert Your Connections

Warm Introductions 7. Mining Your 1st Degree Connections

for 2nd Degree Introductions

Advanced Tips 8. Use Keywords to Find 2nd Degree Connections in

your areas of interest

Advanced Tips 9. Set up Slideshare, Share your Presentations,

include in your LinkedIn Profile Sections

Slideshare presentation can be featured in your LinkedIn http://slideshare.com/joycemsullivan

10. Be generous

- refer a friend -write a recommendation

- share another’s post - listen

- be kind

Do the next right thing. It will come full circle

- the world is listening and they will remember your kindness

Social  Media  Strategy    Programs  

o   Branding  –  personal  and  professional  

o   LinkedIn  profile  branding  and  relaunches  

o   Social  media  training  and  staff  development  

o   Keynote  speaker  –  company  &  industry  events  

Visit us >  SocMediaFin.com  

@JoyceMSullivan      

https://youtu.be/1npHLVuyviE

Thank you! LinkedIn: http://linkedin.com/in/joycemsullivan

Twitter: @JoyceMSullivan @SocMediaFin @ProfJoyceSull

Instagram: @JoyceMSullivan http://instagram.com/joycemsullivan

Slideshare: http://www.slideshare.net/joycemsullivan

About.Me http://about.me/joycemsullivan

@JoyceMSullivan    

LinkedIn  Top  10  Tips  

Essen0als  &  Advanced  

Created  and  presented  by:  Joyce  Sullivan  SocMediaFin,  Inc.  September  29,  2015  

September  29  2015  @JoyceMSullivan    @SocMediaFin    @ProfJoyceSull