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2. #1: LIKE A JOURNALISTIndustrlal Intomet:Mlnds + Machlnes 1
F0. decaacs technoogy has ccnnccled p:up ' [mimosa (HOJAHy Thm
u;yut mi?smr IL1kc427) Commont (2) Shnrc6E Where can yo here.htlpJ/
Inkd inIdSECTT1 day agoDon't bury the Iead.Concise introsand snappy
headlines are more likely to result in higher engagement. u hnd the
iatest on the lndustnal Internet Leam moreo" 1nd u
3. #2: A CLEAR CALLTO ACTION 7r Hootsulto Ofall o1our"8 Ips tor
Social i boss:httpzl/ ovtly/ INM " iWhen compared to updates A I _
without Iinks,including a link can ' drive 2x the engagement.
4. #3: TO INVOLVE YOUR AUDIENCEStart a conversation by asking a
question tnat is relevant to yourtarget audience.
5. #4: OR SOME TYPE OF RICH MEDIAAdone Campania:ma!nrwosx moro
man 25% 01 mo" maritong budget on oolmualon mo iwicc as hkoly lo
son huqhor convwson Iales Fina moro Insigna In 0m 2013
09h:Marketing Opllmlzarmn Survuy m'a gjaiiih!ip/ yw-zi1-.w.
"l"il'c'it 9V 34 Stand out witn an eye-catcning image or some form
of ricn media.Images generally result in a98% nigner comment
rate.
6. #5: BEFORE POSTING DOUBLE CHECK THAT AN IMAGE APPEARSWhen
Iinking to external content, make sure your update has a relevant
image.
7. #6: TO ENCOURAGE SHARINGBlackock The surprising hislory of
US Socia!Securtty and why i!no Ionger works:hnpz/
llnkciinl-Socia!Insecurity:Why America's Pensbon System is
Brokenyouiubecom The American pansion system.strained by Iongar
Iifespans and earlier retirement,poses a grave threat to the
aconomy al large.Russ K exptains why this out-oi-date system is
broken,and how we can change il. Links to YouTube videos play
directly in the Linkedln feed and usually result in a 75% higher
share rate.
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" ' r ' "A,i {i/ Track a| | available analytics.Pay attention to
the audience targeting,types of content,time of day and freciuency
that drive the most interactions - and do more of that!
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Nausea Mayer.37. B expeciant mattia.a;che!Boot!Ernployoes Malta
usum.6mm ma. ..Sponsored Updates allow you to reach your target
audience beyond614your followers.ldentify your top-performing
content and sponsor it! l '73?171'773, griezrti rpruri5.v: "iw: : i
PL?ai httpJ/ inkd. in/ SponsoredUpdateS
15. #14: EVALUATE AND OPTIMIZE YOUR SPONSORED UPDATES With
Lini
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i.{9 Professionals engage withI 0 Sponsored Updates across devices
2 throughout the week,with strong engagement through the weekend.
Consider adopting an always-on_ approach.
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CONTENTMARKETING
18. In e L k d 151-1135 far CompcLLLwg Oomawa vqolatcs
