Embed Size (px)
DESCRIPTION
With over 9,300 members worldwide, pdxMindShare is one of the most popular Portland-based Groups on LinkedIn today. Founder Kent Lewis will talk through insights he’s developed managing the online/offline career community since 1999 and the LinkedIn Group since inception a few years later. Lewis will outline three primary benefits to using in LinkedIn Groups, including business intelligence, personal and corporate branding. This presentation will include best practices for listening and engaging in LinkedIn Groups based on real-world experience from one of Portland’s most-respected digital marketers. Lewis is the President and Founder of Anvil Media, Inc., an integrated marketing agency specializing in analytics, search engine and social media marketing. He regularly contributes to iMedia and instructs and speaks globally on marketing topics, including LinkedIn.
Citation preview
©2013 LinkedIn Corporation. All Rights Reserved.
How to Leverage LinkedIn Groups to Build Your Brand
Kent LewisPresident
Anvil Media, Inc.
©2013 LinkedIn Corporation. All Rights Reserved. 2
©2013 LinkedIn Corporation. All Rights Reserved.
Six years ago, I launched one of Portland’s largest and most
successful LinkedIn Groups. I learned a few things in the process.
.9.3K Registered users 86% Portland-based
membership
1
Use this ribbon to present key numbers. REMOVE NOTE BEFORE USING
©2013 LinkedIn Corporation. All Rights Reserved. 5
3 Ways to Leverage LinkedIn Groups
Market Research
Personal Branding
Corporate Branding
©2013 LinkedIn Corporation. All Rights Reserved. 6
Market Research via Groups
Researching Members
Joining Select Groups
Lurking in Groups
©2013 LinkedIn Corporation. All Rights Reserved. 7
Personal Branding
Participating (asking & answering)
Adding-value (helping others)
Networking (connecting via groups)
©2013 LinkedIn Corporation. All Rights Reserved. 8
Corporate Branding
Create a Group
Seed & Curate the Conversation
Monitor and Measure
©2013 LinkedIn Corporation. All Rights Reserved. 9
Monitor & Measure
©2013 LinkedIn Corporation. All Rights Reserved. 10
Bonus: Promote Your Presence
Website & print collateral
Social profiles
Signature file & newsletter
©2013 LinkedIn Corporation. All Rights Reserved. 11
3 Ways to Leverage LinkedIn Groups
Identify New Opportunities
Build Your Personal Brand
Extend Your Corporate Brand
©2013 LinkedIn Corporation. All Rights Reserved.
How to Leverage LinkedIn Groups to Build Your Brand
@KentjLewisPresident
Anvil Media, Inc.
