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Live Streaming 101: Introduction to Effective Live Streaming w/ Jake’n’Bake Presented by:

Live Streaming 101 - An Introduction to Social Live Streaming Apps

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Page 1: Live Streaming 101 - An Introduction to Social Live Streaming Apps

Live Streaming 101:Introduction to Effective Live

Streaming

w/ Jake’n’Bake

Presented by:

Page 2: Live Streaming 101 - An Introduction to Social Live Streaming Apps

OverviewWHO IS JAKE’N’BAKE?

LIVE STREAMING TODAY

PLATFORM MODEL - SOCIAL LIVE STREAMING

CURRENT INDUSTRY

TOP STREAMERS - INKE 映客WHY LIVE STREAM?

GETTING STARTED

STREAMING EXPERIENCE

VIEWING EXPERIENCE

MASTERING STREAMING - EARNING YOUR MONEY

CONCLUSION

Page 3: Live Streaming 101 - An Introduction to Social Live Streaming Apps

Who is Jake’n’Bake?Most recognized foreigner live streamer in China

0 to 225k+ fans since January 2016

Accumulated earnings of over $50k USD

Involved in and observed live streaming since early 2011

B.S. in Marketing from Cal State Northridge, 2014

Studied Chinese language in Shanghai, China from 2014 - 2016 on CSC scholarship

Discovered by the CEO of Livestar while streaming in China

Community Manager

Passion for gaming, martial arts, fitness, hip-hop, food, whiskey, and live streaming.

November 2016January 2016

Page 4: Live Streaming 101 - An Introduction to Social Live Streaming Apps

Live Streaming TodayRecognized brands

Uses

Personal

Business

Events

FOMO Killer

Space is new, a lot of flexibility

Standalone platforms

Secondary platforms

Specific interests platforms

Page 5: Live Streaming 101 - An Introduction to Social Live Streaming Apps

Platform Model - Social Live StreamingSimple, straightforward - Anyone can

stream!

Typically mobile based

Typical Live Stream Channel Types:

Social / Personality

Talent / Specific Interest

Curated Content

Ability to monetize directly in the app

Typically from viewers from gifts purchased in-app

Streamers can “Cash Out” their earnings

Channels and followings can be leveraged as a social following for brand deals

Creating a whole new type of “influencer”

“Youtubers” are now becoming “Streamers”

Page 6: Live Streaming 101 - An Introduction to Social Live Streaming Apps

Current IndustryPlatform model in China is considered a

phenomena

Within the last year and a half, industry has boomed

New to the west

Created a new type of influencer - Live Streamer

Existed on Twitch

Shift towards live streaming as a new marketing channel

Oreo, Adidas, Sony, Xiao Mi

Page 7: Live Streaming 101 - An Introduction to Social Live Streaming Apps

Top Streamers- Inke 映客Streamer Time Earnings $USD*

In-appFollowers

Zai Da Ren 6 mo. $3,000,000 629k

Sunlike 10 mo. $1,500,000 420k

Zi Hao 1 year+

$2,000,000 557k

● Top streamers in China are now viewed at the level we view top YouTubers here in the west.

● Created their own brands, working with bigger brands, even staring in movies and TV shows.

Page 8: Live Streaming 101 - An Introduction to Social Live Streaming Apps

Why Live Stream?Personal:

Space is not saturated - imagine YouTube 10 years ago

Live streaming is still developing - you can truly impact the industry

Ability to create an immediate revenue stream - no partnerships needed

Expand current brand to new, innovative platform

Business:Stay ahead of the video marketing curve

Cost-effective

Allows a brand to improv and be adaptable

Allows for transparecy - behind the scenes

Changes video marketing from passive to reactive

More easily forge a community, allowing users to connect

Page 9: Live Streaming 101 - An Introduction to Social Live Streaming Apps

Getting StartedYour Username

Your Profile Picture

Navigating the App

Top Streamers

Search

Featured Page

Following Page

Promotional Banners

User Profile

Go Live!

Get familiar with your new home!

Page 10: Live Streaming 101 - An Introduction to Social Live Streaming Apps

Streaming ExperienceCaption

Geo-tagging

Profile Picture - Mini Profile

Viewer List - Live Viewer Count

Star Bucks - Contributor List

Chat - Handle the Trolls!

Streamer Features

Likes - Counter

Gifts!

Gift Message - Chat Message

Page 11: Live Streaming 101 - An Introduction to Social Live Streaming Apps

Viewing ExperienceSimilar to Streaming UI

Sharing + Golden Star!

The Gift Store!

Virtual gifts can be sent to streamers

Gifts purchased with Star Coins

Star Coins purchased in the Gift Store or User Profile

Gifts allow streamers to earn Star Bucks

Star Bucks can be cashed out through PayPal

Page 12: Live Streaming 101 - An Introduction to Social Live Streaming Apps

Mastering StreamingPerfect the mechanics

Develop your brand and channel personality

Connect with others and get your name known

Educate your viewers

Be consistent and schedule content

Create personal gimmicks

Create goals

Be patient and have fun

Earning Your MoneyDon’t feel guilty, encourage

support!

Earnings are cashed out - PayPal

Page 13: Live Streaming 101 - An Introduction to Social Live Streaming Apps

ConclusionLive streaming as a whole is still

developing

Industry has already boomed in China

Social live streaming apps leading the way

The new social platform

For personal - not saturated

For business - ahead of video marketing curve

Direct monetization for content creators

Big brands constantly watching the live streaming sector and how to leverage it

Anyone can stream! Get out and start streaming!

Check out Livestar and choose your 3 favorite streamers

Live stream 3x for 30min each minimum

Google “social live streaming” and check industry news

In 1 week, report your favorites, personal thoughts, and findings about live streaming and its potential to me

Challenge For You

Page 14: Live Streaming 101 - An Introduction to Social Live Streaming Apps

Questions?

Page 15: Live Streaming 101 - An Introduction to Social Live Streaming Apps

Thank you!

Contact: [email protected]

: @jakenbakeLIVE