Social AggressiveMedia Marketing
GOALSGet found by people who are searching for your band, venue, or gigConnect and engage with current and potential fans/customersCreate a community around your band/venuePromote/create your events thru social media outletsMake connections
5 Objectives for Social Media Marketing:Growth of LikesReachEngagementLeadsSales
Our Responsibilities:Managing the social media marketing strategy for our clients; focusing on LinkedIn, Twitter, Facebook, Google+, and YouTube.
Execution of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, doing the heavy lifting, etc) for our clients.Communicating in a professional, but unique social media voice for each client; directly aligned with the clients thought leadership and content platform.
Creating social media campaigns and calls-to-action that drive target fans/venues to client sites and generate leads and improve overall engagement with our clients pages.Engaging daily with our clients target audiences by sharing content, finding ways to grow band/venue followership, and improve overall engagement with our clients pages.
Staying ahead of the curve with influential content that is shared and the people who are sharing them.Tweeting daily while engaging influencers to increase the followership of our clients social media profiles; receiving multiple mentions and retweets in the process.
Posting Facebook posts daily and finding new ways to leverage Facebook for professional and business purposes.Building a strong presence on Google+ for each client, making the most of SEO tricks to help our clients get ahead.
Implementing Social Media SEO tactics aligned with our clients keyword and SEO strategies.
Working within various other social media tools.
OUR STRATEGY:Great Design Strategy:Visual content has a lasting effect on us humans. Whether its your status updates, your landing pages or your Facebook events/groups/ads, what the audience sees is what theyll remember. We make sure its consistent, compelling, and gets your point across.
Solid Content Strategy:What we post on your Social channels is the foundation for all your other Social Media marketing. Make It Happen Media performs a Brand Discovery, which outlines what it is about your band/venue/business that makes it unique. This includes your core values, beliefs/passion, and the reasons people want to follow/attend/buy from YOU.Promotion Strategy:You need to continually grow your fan/customer base. Social advertising is a very valuable tool to get your message heard. Our Social advertising Is the best way for YOU to grow. We focus on content, placement, and targeting. We carefully select photos and postings (with a clear call-to-action) that will increase likes and foster engagement.
Engagement Strategy:As your Social Media Manager we listen, respond, ask questions, and engage with your audience. We take careful consideration on how we respond to organic (non-paid) leads. People will ask questions and as your Social Media Manager we will have the knowledge and experience of the sales process to respond correctly. If a lead asks a question, we answer it and follow it with a question back to them.Conversion Strategy:With growth and engagement strategies in place, OUR job is to convert fans/followers into customers. The more advanced form of Social Media Marketing utilizes multiple platforms (Twitter/Facebook/Instagram/YouTube/Tumblr/Pinterest, Google+) and optimized landing pages to capture leads and convert them into sales. We provide YOU with support and advice with conversion strategy. We get YOU where you want to go faster, more cost-effectively, and achieve the best results.
Measure & Analyze to establish ROI:We measure results on a weekly basis. We frequently review YOUR objectives. We utilize metrics to drive your Social Media success by evaluating qualitative and quantitative metrics, sentiment, and results for specific individual social sites.
Make IT Happen Media
Greg BrightAmy Bright