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A presentation of the strategy which led Müller - a leading diary brand in the Italian market - to change its approach towards communication on social media. A case history by Young Digitals.
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MARCO PEZZANO
YOUNG DIGITALS IS A BRAND COMMUNICATION AGENCY BASED IN PADOVA, ITALY.
TRAINING GRAPHICS & VIDEO
CONSULTANCY & RESEARCH
DEVELOPMENTMEDIA MANAGEMENT
COMMUNITY MANAGEMENT
A JOURNEY THROUGH
SENSESA social media case history by Young Digitals
Müller ItalyStarring:
THIS IS
MÜLLER
13%-20% MARKET SHARE
THE ONLY REAL BRAND
PREMIUM PRICE POSITIONING
youtube.com/watch?v=q1ZlZR0UNSA
SEXY
IRONICALLURING
...AND GOODTOO GOOD.
OF COMMENTS ON FACEBOOKWERE LIKE...
MMM... BUONISSIMO!
98%
HEY YOUNG DIGITALS, PLEASE MAKE OUR FANS INTERACT IN A SMARTER WAY
LOVE, MÜLLER
WOMEN’S WORLD
PASSIONS
LOVE
PLEASURE
SENSUALITY
SENSES
SYNESTHESIA
CONTAMINATIONINTEGRATION
ImagesTrendsInspiration
GOODREADS
ReviewsCulture
FOURSQUARE
VenuesExperiences
POLYVORE
OutfitsStories
PRODUCT
ContextConsistency
EMOTIONALPRODUCTIVENOT POLARIZING
THE OUTCOME
Selena Pellegrini I like the kind tone of this post, one that is uncommon nowadays, on facebook but also in real life. You never get to hear such delicate yet simple words.February 18 at 5:20pm - Like
THE JOURNEY ISN’T OVER
Young Digitals Srlvia Fornace Morandi 24 - 35133 Padova Italy
web: www.youngdigitals.com - mail: [email protected]
THANK YOU
