New year resolutions for 2015 - A Social Media Analysis

  • Published on

  • View

  • Download

Embed Size (px)


  • powered by

    Its that time of the year again. As we welcome the New Year, we also welcome the age old tradition of keeping resolutions. We at Germin8 made a resolution to track these New Years resolutions through social media listening and we delivered. Here are some of the resolutions that the world around the

    internet decided to make.

  • powered by

    Total Mentions


    New years resolutions racked up a total of 403,138mentions on Social Media offering us insights into variousself-improvement vows taken by users online.

    Note : Tracking Period for this study was from 25th Dec 2014 to 9th Jan 2015

  • powered by

    Top 3 Hashtags




    #Resolutionsfor2015212,721 Mentions

    20,669 Mentions

    23,243 Mentions

    The top 3 hashtags used by people on Social Media :1. #NewYearsResolution2. #Resolutionsfor120153. #NewYerasResolutions

    Apart from these hashtags #NewYearResolutions had 5409 mentions and #Resolution2015Had 2833 mentions.

    Also there were some other hashtags that were used by people on social media like#NewYearsResolution2015, #NYR2015 and #ResolutionFor2015.

  • powered by

    Sentiment Analysis


    The overall sentiments surrounding new years

    resolutions were neither positive nor negative.

    246,543 posts were neutral, as the online

    conversations were very generic & casual talks

    about the topic of New Year Resolutions for


    138,570 posts expressed a positive opinion

    about sticking to the resolutions made.

    18,025 posts suggested a lack of confidence to

    actually carry through with the various

    resolutions made.




    Neutral Negative Positive

    Source : Microblogs ,Social Media and Forums


  • powered by

    Top 5 Resolutions


    37823 19732 11782 7892 56030









    Lose Weight Save More Quit Smoking Charity Travel More

    New Year Resolutions


    Social Media was filled with conversations around New Year resolutions for 2015 and these were the most talked about resolutions

    Source : Microblogs , Social Media and Forums

  • powered by

    Let us discuss these and the other resolutions that made our list in a little

    more detail


  • powered by

    Weight Loss

    People are more likely to slack off and indulge during the festive

    season which results in an overflow of gym goers in the month of

    January every year. Losing weight Is the top New Years Resolution


  • powered by

    Weight Loss

    Most people making resolutions online seemed determined to get

    rid of their multiplying midsections.

    Weight loss received 37,823 mentions across social media claiming

    that 2015 would be the year that they begin to live healthier.

    Men were more concerned about getting their indulgences and

    weight under control compared to women, as 52.4% of the social

    media conversation related to this resolution came from men &

    47.6% from women.


  • powered by

    Save More

    Online conversations suggested that people wanted to improve their financial health in 2015.

  • powered by

    Save More

    The second best resolution this year seems to be saving.

    Save more received 19,732 mentions on social media

    proving that people wanted to be more financially

    successful in 2015

    With no surprise Women were more confident about

    taking charge of their financial future as compared to

    men, as 56.8% conversations on social media were from

    women and 43.2% conversations from men.

  • powered by

    Quit Smoking

    Another vice that the world

    wanted to let go of was smoking.

  • powered by

    Quit Smoking

    People, by their own confession, succumbed to this

    vice more often in the past but were determined to

    keep to their word this year.

    52.1% of women were enthusiastic about starting the

    new year without a cigarette in their hand as

    compared to 47.9% of men.

    Quit smoking received 11,782 mentions on social

    media marking peoples intentions to quit smoking in


  • powered by


    The holiday season inspired many people to support others and help change

    their lives

  • powered by


    Charity was the 4th best resolution that people

    discussed on social media.

    The topic of charity received 7,892 mentions on social


    Women, it seems are much more generous givers than

    men as 53.3% of the people who made this resolution

    on social media were women.

  • powered by

    Travel More

    While many spoke about what they wanted to change about their lives, others wanted to

    know where they could change their lives, striving to travel more

    in 2015.

  • powered by

    Travel More

    From the conversation on social media 53.5% of men

    as compared to 46.5% of women resolved to get out

    and see more of the world they are living in.

    Travel more received 5,603 mentions on social media

    and the topics ranged from travelling in general to

    taking that dream trip in 2015.

  • powered by

    Work hard

    People online wanted to be more productive and

    inspired, while cutting out the clutter

  • powered by

    Work Hard

    More men than women vowed to work tenaciously

    in the year that lies ahead. As 51.5% of the online

    conversations were from men & 48.4% from


    Working hard received 3,762 mentions, as people

    set out to move to the next level of their career in


  • powered by

    New Hobby

    Instead of typically doing the same thing every day, most

    people wanted to add something interesting to their

    daily routine


  • powered by

    New hobby

    New Hobby received 1,502 mentions on social media.

    People wanted to boost their productivity by finding a

    new hobby.

    Surprisingly 55.1% of the people who wanted to

    pursue a passion outside their career were men.


  • powered by

    Quit Alcohol

    Making plans for a New-Year detox was a popular topic of

    conversations online

  • powered by

    Quit Alcohol

    The numbers from the conversations on social

    media show that 58.5% of women were more

    likely to scale back their drinking than 41.5% of


    After some alcohol fuelled new year celebrations,

    very few people wanted to have an alcohol free

    2015, as this topic received 1,209 mentions on

    social media.

  • powered by

    New Language

    Linguistics was a surprising topic of discussion in the list

    of New years resolutions


  • powered by

    New language

    Learning a new language that wont be used actively

    and frequently is a difficult task but this did not deter

    twitizens from expressing their intentions. This

    resolution was mentioned 893 times on social media.

    51.6% of women showed greater enthusiasm for

    language learning than men on social media.


  • powered by

    Make New Friends

    Everyone talked about makingnew friends and improvingsocial connections irrespectiveof individual personality types.

  • powered by

    Make new friends

    The old adage of women being more social than men

    rang true on social media as 55.2% of conversations

    were from women.

    This resolution received 729 mentions on social



  • powered by

    New look

    Some people wanted to rev up their look and get out of their style rut by giving themselves

    a makeover.


  • powered by

    New look

    This particular New Years resolution enjoyed a total

    of 561 mentions on social media.

    51.6% of conversations on social media were from

    women as they were keener to incorporate new

    trends for a fresh look in 2015 as compared to men.


  • powered by

    Want to fulfil your marketing resolutions? Get in touch with Germin8 today!

    Contact us at

    Or write to us at