For B2B Social Marketing ProfessionalsNovember 15, 2013 | Customer Case Study:

Cloudera: Company Background

• Palo Alto based enterprise data management company

• Provides software, support, services and training to data driven enterprises

• Grew to 450+ employees within 6 years

• Needed to get serious about social media

“With Oktopost we can clearly see how social media marketing

generates value for our business”(John Zuanich, Digital Marketing Manager)

Cloudera’s Conundrum

The Problem• Marketing department went

from four to seventeen employees in a single year

• Managing daily posts across all social channels became extremely time consuming

• Could not measure ROI from ad-hoc social posting

• Tools like HootSuite and Sprout Social were overpriced and included features that were not relevant to their marketing needs

What Cloudera Wanted• To see real business value

from social media• Central location for large-

scale content distribution through social media

• Integration with CRM’s like Salesforce.com

• Synchronized support for multiple team members across all social networks

Cloudera needed a social media strategy that could keep up with

growth

Our Solution: Oktopost

• The first tool of its kind that was built for B2B

• The only tool that measures effectiveness of social media marketing for B2B

• The only tool that bridges the gap between social media content marketing and lead generation

OktopostSolution for social media content marketing

• Cloudera was able to manage multiple social profiles and company pages from one place

• Participate in dozens of LinkedIn discussion groups related to big data

• Easily distribute content using all their social profiles and LinkedIn groups

CRM IntegrationSeamless syncing with top platforms

Salesforce.com• Oktopost synced all important lead

information with Salesforce.com• This valuable data helped

significantly increase the rate in which leads converted to sales

Social Media ROISee real business value

• Cloudera was able to see exactly which campaign a specific lead had come from

• Able to see the real business value of their social marketing activities

• Assess what type of content, and which social network, produced the highest ROI

Successful Campaign: Training Webinar

After starting to use Oktopost, Cloudera conducted a large scale campaign to bring attendees to a training webinar. The campaign was a huge success.

Clicks• Of 119 posts, the campaign received 986

clicks! Conversions • The webinar campaign brought over 130

conversions to registered attendees• Knowing which attendee eventually

converted to a paid customer, Cloudera was able to establish actual ROI for their activities with this campaign

Cloudera Today

Social Activities Growth• Cloudera has tripled its social

media activity since it started using Oktopost

LinkedIn Groups• Prior to using Oktopost,

Cloudera’s primary focus on LinkedIn was managing its company page

• Now Cloudera 5+ posts a day on dozens of LinkedIn discussion groups

In working with Oktopost, Cloudera not only found a solution that could keep up

with its growth, but accelerated its ability to keep growing

Thank YouQuestions? feel free to contact us

@Oktopost or on Facebook