BY:- VARMA PRANJAL

ROLL NO:-13011114

SUBJECT:- PROFILING ACTIVITY

SPECIALISATION :-FINANCE

What is e-commerce Full form is

Electronic Commerce.

Buying and selling of good and products over internet.

Effective way of conducting business.

Types of ecommerce

Business to Business (B2B) Business to Consumer (B2C) Consumer to Consumer (C2C)

Introduction about OLX

OLX ( On Line exchange)was founded by Fabrice Grinda and Alec Oxenford in march,2006

OLX is present in 105 countries and has more than 100 million unique visitors.

Overview

Overview One of the world’s biggest free online classified.

Unique platform for people to buy or sell items.

OLX India is spread across all the major cities in India.

Founders

FABRICE GRINDA

Co-founder of OLX Internet

Entrepreneur & Investor

Graduated from Princeton University in 1996

Founder

ALEC OXENFORD

Co-founder of OLX An Entrepreneur Completed MBA in

1997 from Harvard Business School

On one can

Easily design rich ads with pictures Control your selling or buying activity in

My OLX. Display your ads on your social

networking profiles. Access the site from his mobile.

Objectives

Awareness of the service. Awareness of the brand. Higher Market Share. Beating the competitors and remain at

top.

ONLINE MEDIA

Campaign 1: Ghar Baithe Kamao

Things lying ignored in your house may be useful to someone else and can become a profitable means for you to earn some cash by selling them through olx…!!!

Campaign 2: “Bech de!”

OLX has started a new campaign namely “bech de!” in which they released new TV commercials so as to attract more number of fans.

 Launched on June, 2011 Addresses people to sell products that have become old and obsolete. The motive of the campaign was to make individuals use OLX to sell old products and get a great deal out of it

Campaign 2 – “Bech De !!”(Re-launched)

Re-launched on January, 2012 2 new ads launched keeping the motive same. Introduced baby segment in the ad.

The use of same cast in all the films implies the huge need among every Indian Family to solve their daily problems of buying, selling products and services locally.

Campaign 3- “Badi Badi Baate”

This concept is based on the insights mid-life crisis. Knowing the stuff is not much important as well as

wastage of money

Campaign 3 – “Wahi Milega Jo Mann Mein Hain"

Started in December 2012Promotes one of its major vertical –Real Estate Convinces users to avoid middle men Campaign launched just one month after Quikr real estate campaign to counter attack them

SWOT ANALYSIS:-

STRENGTH:-

Easy availability of products that the

customer needs at good cost . Easily designed website with rich and

colorful listings with pictures and videos. We can view OLX in our local language.

WEAKNESS:-

• No assurance of quality.

• Fraud is possible.

• Unskilled work force.

• Not registered in Stock exchange.

• Transportation is slow.

• Some people posts fake ads

Opportunity: -

• People who want to buy can buy the products according to their needs.

• Sellers gets millions of buyers so they can sell products easily & gets good benefit.

• Jobs are also available.

• Real estate property is also available.

Threats:-

competitors

MARKET SHARE:-

Market share Managed to capture 60% of the online classified market share.

Its traffic has grown 55 times in the last 22 months

Crossed half a billion page views in July 2013

OLX mobile apps have exceeded 3.2 Million app downloads in India.

Has OLX achieved its objectives? Bounce Rate decreased from 60% to

less than 40% 2 to 4 million unique visitors every

month as compared to 1 million in 2010 Increased social media presence – 2.9

million Facebook fans. Managed to be India’s largest free

online classified website.

Conclusion:-

Successful campaigns Attracted many users Outperformed most competitors Has the ability to be India’s No. 1 Online

Classified Website

Thank you…!!!