Outdoor Advertising is a type of advertising which helps in reaching to customers when they are outside from

their homes.

It is mainly focussed on advertising to consumers when they are in public places.

Types of Outdoor Advertising

l Signsl Postersl Hoarding & Billboardsl In store medial Mobile Billboards

Signs are type of Outdoor Advertising whcih helps in indicating direction or any information with the help of arrows or banner

with symbols.

Poster advertising is advertisement done through posters that can be text as well as graphical. It attract more customers and so helps in promoting a business

or organization.

Billboards and hoardings are outdoor advertising, Billboards are used in high traffic areas, it contains large slogans or

message. Hoardings are type of banner advertising done on wooden shed like structure.

In store media advertising helps in promoting a product

or services by expert's advice and demonstration of products.

Mobile billboard is a type of outdoor advertising in which

radio,static billboards,mall/airport advertising falls under this category.

Benefits of Outdoor Advertising

l It helps in reaching more viewersl Cost efficientl There is a scope for creativityl Helps in reaching target customersl Provides enhancement of other media

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