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BRAND YOU in the New Media age @milenaregos

Personal branding in the New Media World, best practices and time saving tips

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A presentation to the American Business Women's Association on how to build your personal brand using the web and social media, do and don't, how to save time and why all of this is important.

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Page 1: Personal branding in the New Media World, best practices and time saving tips

BRAND YOU in the New Media age

@milenaregos

Page 2: Personal branding in the New Media World, best practices and time saving tips

I am...

An Entrepreneur

Page 3: Personal branding in the New Media World, best practices and time saving tips

“In the digital age our name is our only

currency.” Dan Schawbel

Page 5: Personal branding in the New Media World, best practices and time saving tips

Why Personal Branding?

Page 6: Personal branding in the New Media World, best practices and time saving tips

• Better job

• Better compensation

• Future network opportunities

• Be prepared for change

• Start a new business

• Promote your business

• Bigger Ego

Page 7: Personal branding in the New Media World, best practices and time saving tips

A Brand is a Collection of Perceptions

in the mind of a consumer.

Page 8: Personal branding in the New Media World, best practices and time saving tips
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Page 10: Personal branding in the New Media World, best practices and time saving tips

Gary Vaynerchuk

=Wine Expert

Page 11: Personal branding in the New Media World, best practices and time saving tips

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Dan Schawbel=Personal

Branding Expert

Page 12: Personal branding in the New Media World, best practices and time saving tips
Page 13: Personal branding in the New Media World, best practices and time saving tips

Discover your brand

Page 14: Personal branding in the New Media World, best practices and time saving tips

what’s YOUR goal?What’s YOUR UVP?

Page 15: Personal branding in the New Media World, best practices and time saving tips

Have you Googled yourself lately?

Like what you are seeing?

Page 16: Personal branding in the New Media World, best practices and time saving tips

We are all publishers

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Page 19: Personal branding in the New Media World, best practices and time saving tips

Your Personal Branding Plan

Page 20: Personal branding in the New Media World, best practices and time saving tips

1. What are your goals?

2. What do you value?

3. What are you passionate about?

4. What motivates you?

Page 21: Personal branding in the New Media World, best practices and time saving tips

5. What makes you remarkable?

What is the ONE thing you want people to know

about you

Apple=DesignYou=?

Page 22: Personal branding in the New Media World, best practices and time saving tips

Do’s: 1. Be Diligent

2. Be Consistent3. Be Relevant

4. Be Interesting5. Be Yourself

Source: Kristian Andersen & Associates

Page 23: Personal branding in the New Media World, best practices and time saving tips

Don’ts: 1. Try to be someone you are

not2. In it just to receive

3. Sharing irrelevant things only4. Interrupting

5. Yelling6. Trying to build up a network

too fast

Page 24: Personal branding in the New Media World, best practices and time saving tips

Start with the WHY“People don’t buy what you do. They buy WHY you do it.” Simon Sinek

Page 25: Personal branding in the New Media World, best practices and time saving tips

Tactics

Page 26: Personal branding in the New Media World, best practices and time saving tips

How do you get the message out?

• Website

• Email signature

• About.me page

• Blog

• Professional photo

• Social networks

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Page 28: Personal branding in the New Media World, best practices and time saving tips

Business cardsMoo.com makes awesome

ones

Page 29: Personal branding in the New Media World, best practices and time saving tips

Blog/Websiteyourname.com

Buy it today. Own it. Buy your kids’ names too.

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LinkedIn profile

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Facebook profile: Personal vs Business Page

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Twitter profile

Page 34: Personal branding in the New Media World, best practices and time saving tips

Google+ profileGoogle+ = Being foundUse it to connect with

people + share articles

Page 35: Personal branding in the New Media World, best practices and time saving tips

Pinterest profileFemale audience, very

visualTravel, cooking, fitness are

very well represented

Page 36: Personal branding in the New Media World, best practices and time saving tips

Professional photographyWardrobe

Page 37: Personal branding in the New Media World, best practices and time saving tips

Reputation monitoring

Page 38: Personal branding in the New Media World, best practices and time saving tips

Free tools: Google AlertsSocial MentionMention.comKurrently.com

Page 39: Personal branding in the New Media World, best practices and time saving tips

Grow your network. Start now.

Page 40: Personal branding in the New Media World, best practices and time saving tips
Page 41: Personal branding in the New Media World, best practices and time saving tips

• Be genuine

• Provide value

• Share your knowledge

• Meet new people

• Create relationships

• Be patient

• Build your tribe

Page 42: Personal branding in the New Media World, best practices and time saving tips

• Plan ahead

• Automate but be careful

• Update on the go

• Centralize - HootSuite

• Limit your time but make time

• Start small

• Stick with it

• Follow 20 people and build up from there

No time?

Page 43: Personal branding in the New Media World, best practices and time saving tips

I am...

An Entrepreneur

AND YOU?

Page 44: Personal branding in the New Media World, best practices and time saving tips

Milena RegosTwitter: @milenaregos

[email protected]: outandaboutmarketing.com

http://www.slideshare.net/milenaregosLinkedIn: linkedin.com/in/regos

Facebook.com/outandaboutmarketing

Thank you!