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Phonethics
Phonethics
Short Introduction • Set up in 2006• 25 people team • Office in Mumbai
Full Service Digital AgencyDigital Strategy, Creative & Creative use of Technology
In the following slides we have answered 4 questionsthat will help you understand our Abilities & our ApproachQ1 : What does Phonethics do?Q2 : How can Phonethics help me win ‘Social’ ? Q3 : What about sales? I want leads, calls, walk-ins and a LOT of enquiries Q4 : so how do I start? What’s the process?
4 questions that will help you understand our Abilities & our Approach
Q1 : What does Phonethics do?Q2 : How can Phonethics help me win ‘Social’ ? Q3 : What about sales? I want leads, calls, walk-ins and a LOT of enquiries Q4 : so how do I start? What’s the process?
Q1 What does Phonethics do?
*If its Digital, we do it**. Every pixel, screen & whatever comes next. **Creative. Strategy. Technology. Media Buying. Social Media. Videos. Lead Generation. Emailers. We even fix our clients’ printers if needed.
PHONETHICS IS A FULL – SERVICE* DIGITAL AGENCY. Design & Communication Strategy are at the core of all our service offerings.
We help our clients achieve their objectives by mapping action points to a meticulously planned Activity Calendar.
Phonethics is the Digital Agency for -
Electronics Shopping Mall FMCG
Online Food Delivery Service Online Jewelry Store Market place for handmade handicrafts
Renewable Energy Modular Furniture
As a Full Service Agency, we create a Communication Framework for our clients that spans every aspect of Digital Marketing
Q1 : What does Phonethics do?Q2 : How can Phonethics help me win ‘Social’ ? Q3 : What about sales? I want leads, calls, walk-ins and a LOT of enquiries Q4 : so how do I start? What’s the process?
4 questions that will help you understand our Abilities & our Approach
Q2. How can Phonethics help me win ‘Social’ ?
By producing content that helps these conversations thrive
& Strategically Placing a desired call to action in these conversations
By Creating Social Objects that appeal to this audience & will Foster Conversations
By Identifying role & Purpose of individual Social Media platforms in your Brand’s Scheme of things By Analysing the Audience on the Chosen Social Platforms & creating Personas
Over the Long term we Build & Nurture social media communities where you can listen to your Customers & respond.
Here are few Clients who are Winning Social Media with Us.
Campaign trended nationally for 3 days consecutively
Campaign trended nationally for all 4 days on twitter. Long term social media property created & promoted in 2013
& 2014 Diwali
Women’s Day campaign on facebook reached over 3,00,000 families on Kerala, Karnataka & Tamil Nadu &
Garnered hundreds of heartfelt entries.
Q1 : What does Phonethics do?Q2 : How can Phonethics help me win ‘Social’ ? Q3 : What about sales? I want leads, calls, walk-ins and a LOT of enquiries Q4 : so how do I start? What’s the process?
4 questions that will help you understand our Abilities & our Approach
Q3. What about sales? I want leads, calls, walk-ins and a LOT of enquiries
• Identify the most cost efficient media platforms to reach the desired target audience.
• Analyse audience behaviour
• Create Highly Targeted Campaigns
• Optimise campaign Performance based on analytics.
• Create Internal Return on Investment (ROI) targets.
No of orders
85%Of Total Enquires Came FromDigital Platforms Managed* by Phonethics
70%Conversion rate
5.5%Before
11.5%After
Cost per Lead
85%
Creative for use on different media platforms
Media Buying campaigns On Social media platforms
Media Buying campaigns using Search & other PPC (pay per click) platforms
Lead generation campaigns using Search & other PPC (pay per click) media buying platforms
Q1 : What does Phonethics do?Q2 : How can Phonethics help me win ‘Social’ ? Q3 : What about sales? I want leads, calls, walk-ins and a LOT of enquiries Q4 : So, how do I start? What’s the process?
4 questions that will help you understand our Abilities & our Approach
Q4. How do we start? What’s the process?
All client engagements begin with a workshop.
• We share digital tactics with the client team
• The outcome of this workshop is to share digital skills with the client teams & agree on objectives for a planned period
• The Phonethics team then works on the ‘calendar of activities’ which will help achieve said objectives
• We use on our computers & mobile phones to track & manage execution of the ‘calendar of activities’
CREATIVE PORTFOLIO
Client : Digisol, 2014 We help our Clients Stay Relevant & Current
Client : RailTiffin.com, 2015 Copy that speaks to the client’s audience
Client : Digisol, Janmashtami
Client : www.ditijewellery.com, karva chauth
Adding a ‘social’ twist to Indian festivals
Adding a ‘social’ twist to Indian festivals with a social campaignAdding a ‘social’ twist to Indian festivals
Adding a ‘social’ twist to Indian festivals, Client: DigisolAdding a ‘social’ twist to Indian festivals, Client: Railtiffin.com
Client : Digisol, 2015Client : Digisol, 2015
Client : INCOCU, 2015Client : Digisol, 2015
Client : Sunrich, 2015Women’s day campaign, 8th March, 2015
Client : Inorbit Malls, 2o14The ‘IN Inorbit’ App’ promotion
We love videos & produce animation as well as live action content.
See http://phonethics.in/videos/ for more..
Client : DSP BlackRock MF Client : DHL Client : NIIT
Game for Digital Comics?
Unreleased Client : Skoda Yetihttp://phonethics.in/portfolio/digital-content-storytelling/
Comic series Client : Cadbury Bournvillehttp://phonethics.in/portfolio/digital-content-storytelling/
& by the way Phonethics has also….Created the World’s First Online Dance School with Madhuri Dixit
Been the only Indian Digital Agency to be shortlisted at the Cannes2012
Won at IDMA awards 2013 for the best mobile app
Produced and directed Indian First feature feature film to be released on Mobile phones
Featured in many case studies from Indian digital media to Harvard.
Mashed up Bollywood with Facebook & helped create India’s first Bollywood Movie auditioned on Facebook
Thank you!
To start a business relationship with Phonethics Contact: Kishor Shahri
Phonethics
